The aim of this paper is to present, categorize and describe the linguistic landscape of Sibiu, by capturing the visible presence of the languages in that area. It examines the use of different languages in the public space of Sibiu, comparing the use of the state language (Romanian) to the use of the...

The present paper aims at revisiting the Slavic paroemiology as a linguistic science, from the perspective of new trends, generally accepted scientific and linguistic methods, and approaches to its interpretation in the language structure via the descriptive way of theoretical approaches. The challenges...

This work is carried out in the framework of linguoculturology and the theory of linguocultural types as one of the current trends in modern linguistics. The article considers the linguocultural type “Prominente / Prominenter” as a special type of the concept. The choice of the object of study is dictated...

Due to globalization, the Ukrainian language is aggressively bombarded with internationalisms and foreign borrowings. Currently, anglicisms are being actively introduced. With a shift to market economy, advertising has turned into an important factor of social developments and recent trends. Thus, the...

The article is devoted to analyzing the linguo-cognitive nature of the concept of God in two national ethnolinguistic cultures – Ukrainian and Polish. The study is based on the best philosophical and religious texts represented by the works of B.-I. Antonych and J. Twardowski. Given the objective complexity...

E-learning industry is constantly expanding, offering an increasing array of E-learning tools to meet learners’ needs and bridge the education gap. Convenience and accessibility make E-learning a significant global educating force. It is widely accepted that E-learning greatly contributes to life-long...

The article deals with the concept of “cultural code”, actual approaches to the classification of the codes within the cultural framework. This work also represents the general typology of cultural codes, which can be considered as verbal or nonverbal. The last includes visual, auditory, tactile, odorous...

The paper discusses problems of modern operation of social jokes as short prose genres that swiftly reacts to nowadays events. It has been estimated that compact form of information delivery peculiar to funny story has become the most productive amongst other samples of the form. The spotlight is given...

This research paper aims at giving a broad outline of pioneering journalistic projects in England and Ukraine – periodicals The Female Spectator and The Pershyi Vinok which were written by and for women. It surveys a scope of the two collections, the main genre forms, themes, characters as well as their...

The article analyses problems of intercultural communication through the prism of gastronomic images. The study is based on the novel Ni Ève, ni Adam by the Modern French-speaking Belgian writer Amélie Nothomb. This novel is part of the autobiographical hypertext of the writer, contains recognizable...

The article presents the psychological and psychoanalytic study of the domain of psyche of the main character of the novelet “Pavlo Chornokryl” by Marko Vovchok according to the own method of psychoanalytic interpretation of the character. Preconditions for formation, reasons and motives of behavior...

The research paper highlights the binary opposition of the masculine and the feminine in the urban habitus of Kyiv. The methodology of the research of the masculine and the feminine aspects of the urban habitus makes it possible to understand the connection of spatial dominants of the topos with all...

The article contains a complex of Ukrainian works of art for and about children, in which the traumatic experience of childhood caused by the events of the Second World War is accumulated. The main attention is paid to narratives on an autobiographical basis (V. Blyznets, M. Vingranovskyi, Ye. Hutsalo,...

“Transitional” periods in the literature, characterized by rapid changes in the socio-political and spiritual-cultural spheres, determine a new vision of person, emphasizing person’s inner complexity and versatility. Such situation stimulates the search for innovative methods of psychologism. In the...

The article comprehensively reveals how the artistic model of “life is a fair” functions in realistic and modernist Ukrainian and English literature. In the article under consideration, the model “life is a fair” is one variant of the world’s artistic design with a system of values, specific types of...

The article deals with the issue of World War II (WWII) in the books for children by the Ukrainian Diaspora of the twentieth century. Along with other works on WWII theme in world literature, books by Ukrainian Diasporic writers for children and young adults (YA) such as Bodnarchuk’s Kladka (Small Bridge),...

The author identifies 19 literary publications about Ukrainian women emigrants and women’s emigration, published in Ukraine and elsewhere between 2000 and 2013. Considering lack of consistency and unanimously accepted terminology when describing these publications, the author suggests to consider the...

The article deals with the problem of mutual interaction of natural languages and the artificial languages which appear in augmented reality. The artificial languages which have recently appeared are creolized linguistic units, leet, LOL, texting, programming languages etc. Their origin is connected...

The paper deals with the phenomenon of political correctness in modern English. The socio-cultural and linguistic aspects of political correctness are highlighted. The paper focuses on the search for new means of linguistic expression and the adjustment of the language code as the main characteristics...

Digital transformation of education requires a higher educational institution to change its approach to the formation of professional competencies of future professionals. Development of digital competence, with Communication being one of its components, is an important aspect. The article substantiates...

The article considers the problem of translating a connotative vocabulary from German into Ukrainian, defines the concept of a connotation and its characteristic features, presents the main translation methods of and the motives for their use. The importance and complexity of achieving equivalence in...

Globalization processes and active international contacts caused the need for effective social politics aimed at promoting global stability. The latest decades saw the transition from traditional multiculturality to transculturality. Transcultural approach brings to light what is common notwithstanding...

This paper is a parcel of a series of studies carried out by the group of authors on the structural and systemic specifics of the artificial language emoji. In this study, this problem is considered through the prism of two linguistic dimensions of existence – natural language (Chinese) and artificial...

The paper focuses on the use of online lexicons in the translation process. A number of online lexicons containing agricultural and environmental terminology are considered. It analyses the ways in which translators use online lexicons and finds that they can be a source of terminological and supplementary...

This paper describes the technology of competencies acquisition by bachelors in higher education institutions in the conditions of the digital media communication environment. The use of media communication technologies requires an adequate level of acquisition of professional competencies by higher...

In the article the actual modern problem that is pervasive minutes informatization of modern life, including the education system, which is not only positive but also negative effects on young people. The concept “reasonable information needs” is introduced into scientific circulation and the author’s...

The article aims at substantiating the need to develop cross-cultural competence in future officers of the National Guard of Ukraine under conditions of rapid development of multiculturalism in the Ukrainian society and to present a project on building the competence within interdisciplinary environments....

The proposed approach of modelling and identifying the current situation is illustrated by e-tourism, which is advisable to expand and apply in other areas. Implementing this approach will create intelligent systems and services that respond quickly to changes in the environment. An example of an intellectual...

The article analyses the experience of teaching Ukrainian as a Foreign language (UFL) in the conditions of distance learning in higher education institutions. An analysis of the scientific achievements of researchers in the field of teaching a foreign language, including UFL, is made. UFL is considered...

The article deals with the impact of globalization processes on the current state of the Ukrainian-speaking phenomenon of gluten. Also we investigated the phenomenon of gluten through the prism of sociocultural and sociolinguistic aspects based on the identification of linguistic and cultural specifics...

The paper examines the discursive and linguistic means of appeals of the Ukrainian President V. Zelenskyi in 2020 to citizens on the spread of the COVID-19 pandemic. Our analysis results suggest that in Ukraine, the rhetoric of the President’s appeals demonstrates the spread of nationally oriented power...

The article looks into the theoretical study of the development of multicultural competence of pre-service English language teachers at primary school and experimental verification of the effectiveness of CLIL implementation as a key method for developing multicultural competence. Based on the theoretical...

Digital technologies greatly contribute to high-quality teacher training and the effective formation of future educators’ competencies. The article aims at theoretical justification and experimental testing of the effectiveness of the formation of future foreign language teachers’ linguistic and methodological...