Research on Pet Business Strategy and Service Design in Internet Economy

Taking an APP Platform Development Project as an Example

DOI

10.2991/aebmr.k.210909.038How to use a DOI?

Keywords

Internet economy, Pet transaction, Service design, Scene experience

Abstract

This paper explores the business strategies of the pet industry under the Internet economy from the perspective of service design, so as to improve the service quality, customer satisfaction, user experience and competitiveness of the pet industry. Based on the characteristics of the Internet economy era, this paper elaborates its concept, meaning and value, and discusses the development status of online pet transaction and the development trend of the industry. Combining with the design of a pet APP, an online and offline mutual complementary network platform is established. By constructing a map of target users, discovering key touch points in the service process, and creating usage “scenarios”, a relatively complete service chain can be formed, and pets can be integrated into the value form of personal life. Also, this paper explores pet business models and service strategies in today’s Internet economy from a design perspective.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Fengfeng Jian
AU  - Jie Tan
AU  - Yuntian Bi
PY  - 2021
DA  - 2021/09/11
TI  - Research on Pet Business Strategy and Service Design in Internet Economy
BT  - Proceedings of the 2nd International Conference on Management, Economy and Law (ICMEL 2021)
PB  - Atlantis Press
SP  - 257
EP  - 266
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210909.038
DO  - 10.2991/aebmr.k.210909.038
ID  - Jian2021
ER  -