Research on the Countermeasures of Rural Tourism Development in Xiangyang City

DOI

10.2991/aebmr.k.210909.037How to use a DOI?

Keywords

Xiangyang City, Rural tourism, Problems and countermeasures

Abstract

The development of rural tourism will promote rural revitalization, and based on this, this article analyzes the current development of rural tourism in Xiangyang City. The study finds that Xiangyang City has some problems in the development of rural tourism such as unreasonable planning and weak follow-up development, unclear brand positioning and low overall grade, low service awareness and average rural tourism experience, and insufficient publicity and promotion efforts and narrow scope and so on. Based on this, this article proposes that the development of rural tourism in Xiangyang City should combine new and old media, vigorously promote and publicize, seize the policy of benefiting the people to accelerate development at the same time, strengthen construction under the premise of protecting the environment, be clear about the positioning, and improve the service environment, so as to promote the development of rural tourism in Xiangyang City.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mingju Liu
AU  - Mingfei Liu
AU  - Yuanshuang Zhao
PY  - 2021
DA  - 2021/09/11
TI  - Research on the Countermeasures of Rural Tourism Development in Xiangyang City
BT  - Proceedings of the 2nd International Conference on Management, Economy and Law (ICMEL 2021)
PB  - Atlantis Press
SP  - 251
EP  - 256
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210909.037
DO  - 10.2991/aebmr.k.210909.037
ID  - Liu2021
ER  -