Proceedings of the 4th International Conference on Linguistics and Culture (ICLC-4 2023)

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Interactivity of Hospital X Instagram Account in Cyber Public Communication

Authors
Dian Indriani1, *, Muhammad Akbar1, Arianto Arianto1
1Department of Communication Sciences, Faculty of Social and Political Sciences, Hasanuddin University. Makassar, Makassar, Indonesia
*Corresponding author. Email: Dian.indriani.uh@gmail.com
Corresponding Author
Dian Indriani
Available Online 22 May 2024.
DOI
10.2991/978-2-38476-251-4_44How to use a DOI?
Keywords
Hospital social media; hospital Instagram; hospital health promotion
Abstract

Instagram's user base and high level of interaction make it a potentially valuable tool for reaching out to others, establishing communication, gaining public trust, and enhancing a company's image. Instagram is used by Hospital X for marketing, health promotion, and corporate image development. One way to gauge the success of this account is to look at how interactive it is. The purpose of this study is to ascertain how the public views Hospital X's Instagram account and how engaged it is in terms of providing public services online. This study is being conducted using a mixed-ways approach, which combines quantitative methods to gauge interactivity, in this case, the number of likes and comments serves as a benchmark indicator, and qualitative methods to gauge public opinion. The study's findings show that while the X Hospital Instagram account has made good use of the platform's features, it hasn't done the best job of boosting involvement. While the X Hospital Instagram account has a high level of interaction, the results of evaluating interactivity per post-show varied values. On the other hand, some informants continue to believe that the administration of X Hospital does not reply appropriately to messages and remarks. It is established that there is a wide range of public perspectives and good interaction on Hospital X's Instagram account overall.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Linguistics and Culture (ICLC-4 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 May 2024
ISBN
978-2-38476-251-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-251-4_44How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dian Indriani
AU  - Muhammad Akbar
AU  - Arianto Arianto
PY  - 2024
DA  - 2024/05/22
TI  - Interactivity of Hospital X Instagram Account in Cyber Public Communication
BT  - Proceedings of the 4th International Conference on Linguistics and Culture (ICLC-4 2023)
PB  - Atlantis Press
SP  - 304
EP  - 310
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-251-4_44
DO  - 10.2991/978-2-38476-251-4_44
ID  - Indriani2024
ER  -