Proceedings of the 4th International Conference on Linguistics and Culture (ICLC-4 2023)

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Analysis of the Use of Social Media by Tourists in Increasing Tourism Visits in Maros Regency

Authors
Arny Arny1, *, Andi Alimuddin Unde1, Muhammad Farid1
1Faculty of Social Science and Political Science, Communication Science Department, Hasanuddin University, Makassar, Indonesia
*Corresponding author.
Corresponding Author
Arny Arny
Available Online 22 May 2024.
DOI
10.2991/978-2-38476-251-4_9How to use a DOI?
Keywords
Social Media; Visit; Tourism; Tourism
Abstract

The presence of social media has provided a new space to interact with each other. Through social media, users can easily access and share experiences and other interesting things in cyberspace. This is an important concern for the tourism industry in Indonesia to develop its tourism potential. The purpose of this study is to analyze the effect of social media use by tourists in increasing tourist visits in Maros Regency. The data used in this study are primary data with a sampling of 40 respondents. Research variables include the level of social media usage and domestic tourist visits in Maros Regency. The data collection method uses questionnaires and documentation with the analysis used, namely descriptive statistics, correlation coefficient and regression analysis. The results showed that the level of use of social media by tourists had an effect on increasing tourism in Maros Regency.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Linguistics and Culture (ICLC-4 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 May 2024
ISBN
978-2-38476-251-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-251-4_9How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Arny Arny
AU  - Andi Alimuddin Unde
AU  - Muhammad Farid
PY  - 2024
DA  - 2024/05/22
TI  - Analysis of the Use of Social Media by Tourists in Increasing Tourism Visits in Maros Regency
BT  - Proceedings of the 4th International Conference on Linguistics and Culture (ICLC-4 2023)
PB  - Atlantis Press
SP  - 58
EP  - 62
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-251-4_9
DO  - 10.2991/978-2-38476-251-4_9
ID  - Arny2024
ER  -