Research on Application and Reason Analysis of Taobao Style Network Language

DOI

10.2991/assehr.k.220706.110How to use a DOI?

Keywords

Taobao Style; Web language; Formative Causes

Abstract

The rapid development of Internet technology will promote the emergence of network culture, including network language. In recent years, with the popularity of Taobao shopping, Taobao Style has gradually penetrated into people’s life. Taobao Style is mainly formed in the commodity trading dialogue through the online trading crowd with the online shopping website Taobao as the carrier. Because this kind of language is intimate with buyers and has no sense of distance, it is often used by sellers on the Internet to facilitate transactions. Nowadays, Taobao Style is not only popular in cyberspace, but also widely used in social real life. This paper analyzes the application scope and characteristics of Taobao Style, and explores the reasons for the formation of Taobao Style from three aspects: the development needs of Internet economy, the rapid pace of modern life and the youth of interactive groups. Taking Taobao Style as an example, this paper holds that the occurrence of new language and culture scene and social and economic development have mutual construction. This study will be beneficial to discuss the emergence of new language and culture phenomenon from the perspective of social function.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Kailei Feng
AU  - Yifei Li
AU  - Anran Wang
PY  - 2022
DA  - 2022/07/14
TI  - Research on Application and Reason Analysis of Taobao Style Network Language
BT  - Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
PB  - Atlantis Press
SP  - 584
EP  - 588
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220706.110
DO  - 10.2991/assehr.k.220706.110
ID  - Feng2022
ER  -