Current Situation Analysis and Development Thinking of “Internet Celebrity Economy”

DOI

10.2991/assehr.k.220706.109How to use a DOI?

Keywords

New media; Social media influencer economy; status quo analysis; development thinking

Abstract

Due to the rapid development of Internet technology and new media, people are increasingly connected to the Internet. The popularization of mobile phones and the development of network information have made Internet celebrities ubiquitous in our lives. The number of fans continues to increase, and the rise of the “Internet celebrity economy” has become inevitable. In 2020, affected by the epidemic, people are more inclined to consume online, which has made the “Internet celebrity economy” a historical development, but this has impacted the real economy to a certain extent. In addition, most consumers do not think more deeply about the “Internet celebrity economy”. In order to promote the healthy development of the “Internet celebrity economy”, this paper will face the development of the “Internet celebrity economy”, explore the potential impact of the “Internet celebrity economy”, analyse and make suggestions for the optimization of the “Internet celebrity economy”. With the economic impact and social impact of the Internet celebrity economy, consumers continue to have an effect. Consumers should maintain correct values and ethics under the influence of emerging industries. At the same time, Internet celebrities should also use their power to play some positive roles in the Internet economy. As a result, the Internet celebrity economy can develop sustainably in the long run.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Wanshan Han
PY  - 2022
DA  - 2022/07/14
TI  - Current Situation Analysis and Development Thinking of “Internet Celebrity Economy”
BT  - Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
PB  - Atlantis Press
SP  - 580
EP  - 583
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220706.109
DO  - 10.2991/assehr.k.220706.109
ID  - Han2022
ER  -