Evaluation of Qingdao Haiqing Tea Village Cultural Tourism Brand Building Based on Tourist Satisfaction

DOI

10.2991/assehr.k.220706.004How to use a DOI?

Keywords

Tourist perception; Tourist satisfaction; Tourist expectation; Brand building

Abstract

The shaping of the rural cultural tourism brand is an important way for the development of the rural tourism industry, and it is also an important measure for the implementation of rural revitalization. Taking Haiqing Tea in Qingdao Haiqing Town as a case, this paper constructs an evaluation model for the brand development of Qingdao Haiqing Tea Rural Cultural Tourism, based on the satisfaction of tourists, and proposes corresponding model assumptions. By constructing the evaluation model of tourist satisfaction and putting forward the model hypothesis, this paper analyzes the reasons affecting tourist satisfaction, puts forward relevant suggestions on the development of Haiqing tea Rural Cultural Tourism in Qingdao, establishes the brand image of Haiqing tea Rural cultural tourism, and endows Haiqing tea with more functions and expectations such as ecology, leisure and cultural inheritance, so as to provide reference for the further development of Qingdao rural cultural tourism and tourism economy.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Tongfei Lin
AU  - Han peng
AU  - Guie Hua
AU  - Minghao Liu
PY  - 2022
DA  - 2022/07/14
TI  - Evaluation of Qingdao Haiqing Tea Village Cultural Tourism Brand Building Based on Tourist Satisfaction
BT  - Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
PB  - Atlantis Press
SP  - 13
EP  - 16
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220706.004
DO  - 10.2991/assehr.k.220706.004
ID  - Lin2022
ER  -