Analysis the Roots of Cultural Confidences From the Perspective of High and Low Context Cultures — A Case study of Burberry’s Advertisement

DOI

10.2991/assehr.k.200709.035How to use a DOI?

Keywords

High and low context cultures, roots of differences, cultural confidences, Burberry’s advertisement

Abstract

Burberry’s New Year advertisement was introduced as a case in this article to illustrate the differences and conflicts between high context and low context cultures. The main differences between high and low context cultures lay in the following two aspects: the conveying of information and the interpersonal relationships. Whereas the three factors, religion, language and thinking mode and social history led to the root of such differences. On analyzing the roots of differences, it thus represents the characteristics of Chinese traditional cultures and manifest the roots of cultural confidences.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gao Yanmei
AU  - Wang Yuan
PY  - 2020
DA  - 2020/07/09
TI  - Analysis the Roots of Cultural Confidences From the Perspective of High and Low Context Cultures — A Case study of Burberry’s Advertisement
BT  - Proceedings of the 2020 International Conference on Language, Art and Cultural Exchange (ICLACE 2020)
PB  - Atlantis Press
SP  - 143
EP  - 147
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200709.035
DO  - 10.2991/assehr.k.200709.035
ID  - Yanmei2020
ER  -