Proceedings of the 3rd International Conference on Indonesian Social & Political Enquiries (ICISPE 2018)

The Role of Woman's Personal Branding in Increasing The Activity of Fishery in Batu Island

Authors
Nurbani Padang, Arlina, Abdi Sitepu
Corresponding Author
Nurbani Padang
Available Online October 2019.
Keywords
Existence of woman, Fisherman, Personal Branding.
Abstract
This research was conducted to find out the personal branding model in improving the existence of women in the processing of fishery activity, in Batu Island, South Nias Regency. The existence of women in f this study is to identify and map the potential and competence of marine women to be developed, so that the fishing community has a strong human resources. This research is descriptive research, using qualitative analysis. From the research, it has been shown that the existence of women in the fishery activities, takes form in selling fish that caught by their husbands, processing the salted fish, making grilled kimo, making processed snacks from fishand evendistributing sea cucumber to another town. The appropriate personal branding model is to maximize the three elements.. First element is Person, which is to improve the specialization and uniquenessof women’s role in fishery activity such as host a training program to increase salted fish making ability. The second element is Promise which required integration between the government (UPT Port of Pulau Batu Pulau Pulau) and the fishermen community to run the sustainable program. The third element is Relationship that is improving the ability to establish good relationships with the distributors of sea products outside Pulau - Pulau Batu.
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Proceedings
3rd International Conference on Indonesian Social & Political Enquiries (ICISPE 2018)
Publication Date
October 2019
ISBN
978-94-6252-805-5
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Nurbani Padang
AU  - Arlina
AU  - Abdi Sitepu
PY  - 2019/10
DA  - 2019/10
TI  - The Role of Woman's Personal Branding in Increasing The Activity of Fishery in Batu Island
BT  - 3rd International Conference on Indonesian Social & Political Enquiries (ICISPE 2018)
PB  - Atlantis Press
UR  - https://www.atlantis-press.com/article/125922562
ID  - Padang2019/10
ER  -