Proceedings of the 2nd International Conference on Intervention and Applied Psychology (ICIAP 2018)

Are Go-Jek Services Really Safe? Developing a Perceived Risk Scale

Authors
Ariyana Isti Kusumayani, Lavenda Geshica, Arlianto, Dwi Cahyo Nugroho, Avin Fadilla Helmi
Corresponding Author
Ariyana Isti Kusumayani
Available Online August 2019.
DOI
https://doi.org/10.2991/iciap-18.2019.85How to use a DOI?
Keywords
Go-Jek, perceived risk, scale, Yogyakarta
Abstract
The primary objective of this research was the development of a scale to measure perceived risk among Go-Jek service (Go-Ride and Go-Car) customers. Non-probability sampling (convenience sampling) was used to select 145 participants (30 men, 115 women) from the population. All participants were Go-Jek customers living in Special Region of Yogyakarta. Perceived risk was measured using a modified version of the 18-item scale of Perceived Risk in Generic Drugs, developed by Suplet et al. The scale consisted of four parts: safety risk, financial risk, time risk, and social risk. The results of the analysis reveal a discrimination index ranging from 0.374 to 0.702. Reliability, using the alpha coefficient, was 0.888. The results of CFA gave a CMIN/df value of 1.333; a GFI value of 0.907, a CFI value of 0.966, and a RMSEA value of 0.048. From these results it can be concluded that this model met the requirement of goodness of fit. The norm of this scale consisted of three categories: high perceived risk (>36.8), moderate perceived risk (15.8 – 36.8), and low perceived risk (<15.8). The scale of perceived risk of Go-Jek services showed good reliability, validity, and discrimination index, making it a promising tool for assessing perceived risk of Go-Jek services.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2nd International Conference on Intervention and Applied Psychology (ICIAP 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
978-94-6252-782-9
ISSN
2352-5398
DOI
https://doi.org/10.2991/iciap-18.2019.85How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ariyana Isti Kusumayani
AU  - Lavenda Geshica
AU  - Arlianto
AU  - Dwi Cahyo Nugroho
AU  - Avin Fadilla Helmi
PY  - 2019/08
DA  - 2019/08
TI  - Are Go-Jek Services Really Safe? Developing a Perceived Risk Scale
BT  - 2nd International Conference on Intervention and Applied Psychology (ICIAP 2018)
PB  - Atlantis Press
SP  - 1035
EP  - 1042
SN  - 2352-5398
UR  - https://doi.org/10.2991/iciap-18.2019.85
DO  - https://doi.org/10.2991/iciap-18.2019.85
ID  - Kusumayani2019/08
ER  -