Are Go-Jek Services Really Safe? Developing a Perceived Risk Scale
Ariyana Isti Kusumayani, Lavenda Geshica, Arlianto, Dwi Cahyo Nugroho, Avin Fadilla Helmi
Ariyana Isti Kusumayani
Available Online August 2019.
- https://doi.org/10.2991/iciap-18.2019.85How to use a DOI?
- Go-Jek, perceived risk, scale, Yogyakarta
- The primary objective of this research was the development of a scale to measure perceived risk among Go-Jek service (Go-Ride and Go-Car) customers. Non-probability sampling (convenience sampling) was used to select 145 participants (30 men, 115 women) from the population. All participants were Go-Jek customers living in Special Region of Yogyakarta. Perceived risk was measured using a modified version of the 18-item scale of Perceived Risk in Generic Drugs, developed by Suplet et al. The scale consisted of four parts: safety risk, financial risk, time risk, and social risk. The results of the analysis reveal a discrimination index ranging from 0.374 to 0.702. Reliability, using the alpha coefficient, was 0.888. The results of CFA gave a CMIN/df value of 1.333; a GFI value of 0.907, a CFI value of 0.966, and a RMSEA value of 0.048. From these results it can be concluded that this model met the requirement of goodness of fit. The norm of this scale consisted of three categories: high perceived risk (>36.8), moderate perceived risk (15.8 – 36.8), and low perceived risk (<15.8). The scale of perceived risk of Go-Jek services showed good reliability, validity, and discrimination index, making it a promising tool for assessing perceived risk of Go-Jek services.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ariyana Isti Kusumayani AU - Lavenda Geshica AU - Arlianto AU - Dwi Cahyo Nugroho AU - Avin Fadilla Helmi PY - 2019/08 DA - 2019/08 TI - Are Go-Jek Services Really Safe? Developing a Perceived Risk Scale BT - 2nd International Conference on Intervention and Applied Psychology (ICIAP 2018) PB - Atlantis Press SP - 1035 EP - 1042 SN - 2352-5398 UR - https://doi.org/10.2991/iciap-18.2019.85 DO - https://doi.org/10.2991/iciap-18.2019.85 ID - Kusumayani2019/08 ER -