On the Application of Vagueness in Business Negotiation
Available Online May 2018.
- https://doi.org/10.2991/ichssr-18.2018.106How to use a DOI?
- Vagueness; Cooperative principle; Business Negotiation; Pragmatic Functions
- Various researches have been done on the ground of vagueness from different perspectives, i.e. philosophically, psychologically, semantically, pragmatically, etc. Vagueness as an important part of linguistic study has been extensively discussed in China. As most scholars agree that vagueness is a useful and necessary Strategy in business negotiation, however few of the studies attempt to explore the vague language in business negotiation systemically from the Pragmatic perspective, this thesis, makes an analysis of vagueness in business negotiation from Grice’s cooperative principle. This paper first introduces vagueness with respect to its origin as well as definitions, and then mainly focuses on flouting the maxims of CP by Vagueness with examples. At last it discusses Pragmatic Functions of Vagueness in Business Negotiation. It also discusses the negative factors in business negotiation and come to the conclusion that this attribute of language should be treated scientifically, not to be ignored and not to be exaggerated.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Tengyao Zhang PY - 2018/05 DA - 2018/05 TI - On the Application of Vagueness in Business Negotiation BT - 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018) PB - Atlantis Press SP - 555 EP - 558 SN - 2352-5398 UR - https://doi.org/10.2991/ichssr-18.2018.106 DO - https://doi.org/10.2991/ichssr-18.2018.106 ID - Zhang2018/05 ER -