Proceedings of the 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)

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Rhetoric Features of English Advertisements

Authors
Juanjuan Han
Corresponding Author
Juanjuan Han
Available Online May 2018.
DOI
https://doi.org/10.2991/ichssr-18.2018.105How to use a DOI?
Keywords
Advertisement, Rhetorical Devices
Abstract
Advertising language (short as AL）appears here and there in our daily life which is characterized by shortness, frequency and sharpness as a special kind of verbal behavior. Here we try to figure out the three rules in Phonetic, Lexical syntactical levels from rhetorical Devices in AL by analyzing the abundant of advertisement.
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Proceedings
2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2018
ISBN
978-94-6252-509-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/ichssr-18.2018.105How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Juanjuan Han
PY  - 2018/05
DA  - 2018/05
TI  - Rhetoric Features of English Advertisements
BT  - 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)
PB  - Atlantis Press
SP  - 551
EP  - 554
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-18.2018.105
DO  - https://doi.org/10.2991/ichssr-18.2018.105
ID  - Han2018/05
ER  -