Research on Female Image in Webcast from Gender Perspective

DOI

10.2991/assehr.k.201214.590How to use a DOI?

Keywords

webcast, gender, female image, secondary sex

Abstract

with the development of Internet, webcast as a new media came into being, more and more women enter webcast. Under the influence of this new media, the image of women still presents the gender order of the traditional society, which is full of discrimination against women, and the new media plays a limited role in the realization of gender equality. From the perspective of gender, the female anchorman in webcast is observed and analyzed, and it is found that the female anchor still plays the role of “second sex” because of the commercialization of the body, the sexual implication, and the female image as the object of “peep” as well.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - HongMeng Dong
AU  - QingWei Jiang
PY  - 2020
DA  - 2020/12/16
TI  - Research on Female Image in Webcast from Gender Perspective
BT  - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
PB  - Atlantis Press
SP  - 694
EP  - 696
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.590
DO  - 10.2991/assehr.k.201214.590
ID  - Dong2020
ER  -