A Survey of Rural Residents’ Travel Intention in Changsha and Its Promotion of Tourism Economic Development

DOI

10.2991/aebmr.k.220307.541How to use a DOI?

Keywords

rural residents; travel intention; economic development; Changsha region

Abstract

In a new pattern of development in which domestic and international double cycles reinforce each other, tourism has become a new growth point under the new normal. With the implementation of the rural revitalization policy, the income level of rural residents will increase. Daily life will also change with the choice of tourism has become a way of leisure and entertainment. This paper takes rural residents in Changsha as the research object, and uses questionnaire survey and interview method to investigate and analyze their travel intentions. The results are as follows: (1) The rural residents in Changsha have a strong desire to travel, but the per capital consumption level is low; (2) Single travel preference and low pursuit level; (3) Residents’ consumption is most influenced by income level, consumption concept and leisure time. Therefore, this paper provides some suggestions and opinions for the development of rural tourism market in Changsha, thus promoting the development of rural tourism economy in Changsha.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jing Huang
PY  - 2022
DA  - 2022/03/26
TI  - A Survey of Rural Residents’ Travel Intention in Changsha and Its Promotion of Tourism Economic Development
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 3283
EP  - 3286
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.541
DO  - 10.2991/aebmr.k.220307.541
ID  - Huang2022
ER  -