Challenge and Opportunity for Development of Start-up in Pet Economy Through E-commerce Channel

Yuecheng Gao; Jiaming Yang

doi:10.2991/aebmr.k.220307.015

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Challenge and Opportunity for Development of Start-up in Pet Economy Through E-commerce Channel

Taking Pet Food Market as Example

Authors

Yuecheng Gao¹^{, †}^{, *}, Jiaming Yang²^{, †}^,admissions@mountsaintvincent.edu

¹Management school, The University of Sheffield, Sheffield, S10 2TN, UK

²College of Mount Saint Vincent, Riverdale, 10471, The United States

^†

These authors contributed equally

^*Corresponding author. Email: YGao112@sheffield.ac.uk

Corresponding Author

Yuecheng Gao

Available Online 26 March 2022.

DOI: 10.2991/aebmr.k.220307.015 How to use a DOI?
Keywords: Pet market economic; National policy; Industry problems; Industry measures
Abstract: This article investigates the economic environment of the pet market in recent years, analyzes the impact of national policies, social development, and the economic environment on the electronic pet industry, focuses on the domestic and foreign development of China’s electronic pet industry, and analyzes the problems existing in the electronic pet industry. Including its response measures. This paper found that the internal competitors of pet e-commerce are mainly the mass and commercialization of the existing platforms, while the supply market and the food market mostly appear. However, there are many problems in the industry, such as not many official channels, uneven e-commerce reputation, and insufficient brand influence. After the research, it concluded that the domestic pet industry has not been long since the rise of pet consumption, and the consumption of pets is much lower than that of other countries. The future of the electronic pet market is huge, and industry brands need to take various measures to increase brand influence. At present, smart products on the domestic market still address basic needs such as pet feeding. Looking to the future, after the basic needs are met, the areas of products and services related to pet health may be where each company will focus.
Open Access: This is an open access article under the CC BY-NC license.

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Volume Title: Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 26 March 2022
ISBN: 978-94-6239-554-1
ISSN: 2352-5428
DOI: 10.2991/aebmr.k.220307.015 How to use a DOI?
Open Access: This is an open access article under the CC BY-NC license.

Cite this article

ris enw bib

TY  - CONF
AU  - Yuecheng Gao
AU  - Jiaming Yang
PY  - 2022
DA  - 2022/03/26
TI  - Challenge and Opportunity for Development of Start-up in Pet Economy Through E-commerce Channel
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 93
EP  - 98
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.015
DO  - 10.2991/aebmr.k.220307.015
ID  - Gao2022
ER  -

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