Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

Challenge and Opportunity for Development of Start-up in Pet Economy Through E-commerce Channel

Taking Pet Food Market as Example

Authors
Yuecheng Gao1, , *, Jiaming Yang2, , admissions@mountsaintvincent.edu
1Management school, The University of Sheffield, Sheffield, S10 2TN, UK
2College of Mount Saint Vincent, Riverdale, 10471, The United States

These authors contributed equally

*Corresponding author. Email: YGao112@sheffield.ac.uk
Corresponding Author
Yuecheng Gao
Available Online 26 March 2022.
DOI
10.2991/aebmr.k.220307.015How to use a DOI?
Keywords
Pet market economic; National policy; Industry problems; Industry measures
Abstract

This article investigates the economic environment of the pet market in recent years, analyzes the impact of national policies, social development, and the economic environment on the electronic pet industry, focuses on the domestic and foreign development of China’s electronic pet industry, and analyzes the problems existing in the electronic pet industry. Including its response measures. This paper found that the internal competitors of pet e-commerce are mainly the mass and commercialization of the existing platforms, while the supply market and the food market mostly appear. However, there are many problems in the industry, such as not many official channels, uneven e-commerce reputation, and insufficient brand influence. After the research, it concluded that the domestic pet industry has not been long since the rise of pet consumption, and the consumption of pets is much lower than that of other countries. The future of the electronic pet market is huge, and industry brands need to take various measures to increase brand influence. At present, smart products on the domestic market still address basic needs such as pet feeding. Looking to the future, after the basic needs are met, the areas of products and services related to pet health may be where each company will focus.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
10.2991/aebmr.k.220307.015How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yuecheng Gao
AU  - Jiaming Yang
PY  - 2022
DA  - 2022/03/26
TI  - Challenge and Opportunity for Development of Start-up in Pet Economy Through E-commerce Channel
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 93
EP  - 98
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.015
DO  - 10.2991/aebmr.k.220307.015
ID  - Gao2022
ER  -