Challenge and Opportunity for Development of Start-up in Pet Economy Through E-commerce Channel
Taking Pet Food Market as Example
These authors contributed equally
- DOI
- 10.2991/aebmr.k.220307.015How to use a DOI?
- Keywords
- Pet market economic; National policy; Industry problems; Industry measures
- Abstract
This article investigates the economic environment of the pet market in recent years, analyzes the impact of national policies, social development, and the economic environment on the electronic pet industry, focuses on the domestic and foreign development of China’s electronic pet industry, and analyzes the problems existing in the electronic pet industry. Including its response measures. This paper found that the internal competitors of pet e-commerce are mainly the mass and commercialization of the existing platforms, while the supply market and the food market mostly appear. However, there are many problems in the industry, such as not many official channels, uneven e-commerce reputation, and insufficient brand influence. After the research, it concluded that the domestic pet industry has not been long since the rise of pet consumption, and the consumption of pets is much lower than that of other countries. The future of the electronic pet market is huge, and industry brands need to take various measures to increase brand influence. At present, smart products on the domestic market still address basic needs such as pet feeding. Looking to the future, after the basic needs are met, the areas of products and services related to pet health may be where each company will focus.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yuecheng Gao AU - Jiaming Yang PY - 2022 DA - 2022/03/26 TI - Challenge and Opportunity for Development of Start-up in Pet Economy Through E-commerce Channel BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 93 EP - 98 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.015 DO - 10.2991/aebmr.k.220307.015 ID - Gao2022 ER -