All of the articles in this proceedings volume have been presented at the 2nd International Conference on Emerging Technologies and Sustainable Business Practices-2024 (ICETSBP-24), during [28,29 June 2024] in Chandigarh University. These articles have been peer reviewed by the members of the Scientific...

The current banking system regularly causes problems for customers, including lengthy wait times, a lack of service options, and sluggish procedures. While there are many mobile applications available for online services, there are none for offline services. This project presents a mobile application...

The purpose of this research is to explore the moderating role of job enrichment on talent management and the mediating role of digital HR practices in private institutions to fill gaps in today’s human resource literature. Job enrichment, which is an activity of enlargement of job roles to boost the...

The purpose of this study is to examine Indian textile industry small medium enterprises (SMEs) performance by considering the direct influence of “digital marketing capabilities” and role of “customer relationship management” (CRM). A survey was used to collect the data from the respondents (n=252)....

Immersive technologies have become increasingly popular, and consumers are beginning to recognize their benefits. However, the adoption of these technologies to make a purchase decision still remains a challenge. The current study reviews previous work on Augmented Reality (AR) in regards to the framework...

In a new era where the environment is a more significant concern and the market is more competitive, survival for MSMEs can be sustained through integrating sustainable practices with technological advancements. This paper carries out a holistic bibliometric analysis based on Scopus to investigate the...

A comprehensive review followed a systematic approach and attempted to explore the concept of brand image and its relation with consumer behavior targeting pharmaceutical sectors with special reference to over-the-counter drugs. Approximately 200 articles were collected that were published from 2000-2022....

Over the past decade, technological breakthroughs and the expansion of internet connectivity have significantly changed India’s digital landscape. This digital revolution has rippled through many industries, particularly e-commerce within the retail sector. The retail sector’s use of e-commerce solutions...

The rapid digitalization of commerce has heightened consumer expectations for accessibility, options, and service quality while presenting new challenges for consumer protection. In response, the Indian government introduced the historic Consumer Protection Act of 2019, replacing the 1986 Act. The new...

Building and economic growth depend on cement production, which must adapt to changing customer tastes and improve the environment, socially, and economically. This study examines how Customer Relationship Management (CRM) helps India cement companies succeed long-term. This study will examine current...

Sugarcane is a crucial cash crop in India, significantly impacting the country’s economy through its extensive use in the sugar industry. However, various diseases are hindering sugarcane production. Effective identification and management of these diseases can substantially improve yields. In this study,...

The real estate industry is one of the core pillars of the economy and has a significant impact on both the actions and lifestyles of people and organizations. Real estate companies strategically need to devise innovative conduct practices to enhance their profitability and competitiveness and must comprehend...

The breath-taking pace of advancements in information technology has reflected profound transformation in the way firms operate. Artificial Intelligence (AI), a novel technology, is fundamentally modifying corporate operations; as an outcome of these advances, Human Resource Management (HRM) has undergone...

The purpose of literature review articles has become a commonly utilized research method. This paper aims to identify gaps among Employee involvement and workplace spirituality. The review aims to synthesize existing research to comprehensively understand Employee involvement and workplace spirituality...

This study is to investigate the intricate connections that exist between the Sustainable Development Goals, the empowerment of women, and the successful achievement of gender equality. This study is based on data from secondary sources as well as a robust theoretical framework, in order to analyze how...

Today, women workers contribute significantly to the economic prosperity and sustainability of their families, communities, and the globe at large. Microfinance plays a crucial role in enabling women to take part in all aspects of society. This leads most countries to believe that it is a major provider...

This research aims to identify the influence of FI on banks’ traditional profitability measures and stock returns after the introduction of the PMJDY initiative. The study uses data from 25 banks from 2014 to 2021. The research uses factor analysis and regression models. The findings uncovered a connection...

The purpose of this research is to look at how regulatory frameworks, government policies, and obstacles to inclusion to better comprehend the role of financial inclusion mechanisms in promoting inclusive development. In this quantitative research, 400 participants are analyzed to find out how financial...

Background: Haryana, an Indian state, depends heavily on the financial industry to sustain its economic development. Achieving inclusion in financial services is still difficult, given different obstacles, including the digital gap, financial literacy, and gender inequalities. Objective: This study seeks...

In Haryana, India, financial inclusivity remains a significant challenge despite rapid economic development. Inclusive growth necessitates the equitable distribution of economic resources and the empowerment of all sections of society through access to essential financial tools. This study aims to examine...

The present study aims to map the existing intellectual structure on Decentralized Finance (DeFi) risks. The study utilizes the systematic literature review (SLR) method to identify DeFi risks and the Scopus database to retrieve the pertinent literature. Further, authors select 50 research articles through...

The ability to forecast stock market patterns has emerged as an alluring use of artificial intelligence (AI) and machine learning, thanks to the field’s fast breakthroughs in both fields. For non-technical researchers, this publication offers a thorough and understandable introduction of AI-driven stock...

Despite being new, internet technology is expanding faster in certain locations. Most people rely on mobile internet apps for information and convenience; thus, it’s become increasingly important. Financial services organizations use mobile apps to engage with customers. Financial service firms top in...

The significance of Mergers and Acquisitions (M&A) within the India’s banking landscape surged following the proposals of the Narasimham Committee. However, the implementation of these recommendations became prominent with the series of SBI mergers with its associates and other consolidations. A...

The telemedicine and telehealth sectors have seen significant expansion in recent years, primarily propelled by technological advancements and the widespread adoption of wearable devices. This study seeks to conduct an extensive evaluation of research on telemedicine and telehealth over the past 33 years...

Enterprise Resource Planning (ERP) systems depend on financial forecasting as it helps companies to properly monitor inventory, distribute resources, and make wise strategic decisions. Maintaining a competitive edge in the modern dynamic market environment depends on accurate financial forecasts. Many...

An important development in the banking industry is the incorporation of Artificial Intelligence (AI) into HRM procedures, which is meant to improve efficiency and judgment. In order to offer critical insights for a successful implementation, this study explores bank employees’ perspectives and intentions...

This research examines how external variables effect the relationship between forensic auditing skill and financial auditing quality. Financial audit effectiveness determines audit quality and credibility. The independent variable is forensic auditing skills and expertise. Factors help financial auditing...

In recent years, the Indian Information Technology sector has witnessed a remarkable increase in participation of women employees and with this rise opportunities for growth have also increased alongside gender-based challenges that influence intentions of leaving or staying in the organization. The...

Businesses achieve more industrial performance by integrating vertical and horizontal production processes and product linkage in Industry 4.0, at the beginning of the Industrial phase. To guarantee a sustainable progression of human life including social, environmental, and economic aspects, globalization...

In a new era of technology and sustainable financing, the poignant revival of traditional handloom techniques in contemporary fashion is gaining prevalence. This return to quality reflects an upsurge in the respect for genuine artisanal techniques from of old, a concern about environmental sustainability...

This study investigates consumer perceptions towards sustainable omnichannel operations and evaluates their effects on consumer decision-making. This study helps to find differences and commonalities in consumer preferences (i.e., difficulties customers face while ordering goods or services) that assist...

Rapid change in social, economic, and ecological environment bringing persistent challenges in every nation. The demand of knowledge, skills, education is changing drastically and coping with such changes is the big problem for every economy. From the time when SDG have emphasized more on vocational...

Potatoes, a substantial cash crop with the ability to increase farm revenue and promote long-term agricultural development, are the subject of this study, which investigates sustainable marketing tactics, expenses, margins, and limitations in the Kangra area of Himachal Pradesh. Potatoes exhibited a...

The integration of sustainable development practices has been widely popular in tourism and hospitality. Considering sustainability as a social commitment, it is mandatory to incorporate such practices into the system in a way to achieve sustainable development goals in a broader sphere. Scopus database...

Integration and optimization of corporate activities inside the always shifting framework of supply chain management depend on Enterprise Resource Planning (ERP) technologies. Although there have been notable progress, the complexity of supply chain data makes precisely predicting and risk reduction...

Infrastructure development plays a substantial part in getting Sustainable development goals. Also, Financial inclusion is emerging as a vital factor in promoting sustainable development goals (SDGs), especially in developing economies like India. Globally growing and undeveloped countries requires imperishable...

Companies have the capacity to contribute positively to society by allocating a portion of their profits towards Corporate Social Responsibility (CSR) initiatives. This study delves into the pivotal role of CSR in advancing Sustainable Development Goals (SDGs). Analysis of CSR expenditure by both Public...

Researchers are always debating the relevance of work and life balance. Multiple researches have been conducted on to measure work and life balance in context of the employer and employee, with a focus on the employee and their work-related issues. The literature highlights the effects of digitalization...

The current study aims to examine how investments in ESG affect investor’s returns and attempts to determine whether this sustainability component provides a significant difference in financial performance when compared with their non-ESG components. This is an empirical study, using a sample of all...

When financial organizations realize how important sustainable financing is, they progressively include Environmental, Social, and Governance (ESG) factors in their asset quality assessments. The methods, impacts, and outcomes of including ESG considerations in evaluating bank assets are examined in...

This paper discusses in depth the regulatory environment of cryptocurrencies, with a special focus on the uncertain equilibrium between stability of market, investor protection, & innovation. The research thoroughly examines existing literature and regulatory frameworks and investigates the opportunities...

The primary objective is to delve into the intricacies of green products, comprehending the multifaceted nature surrounding this concept. The study scrutinizes discernible patterns within consumer behavior towards eco-friendly products. It aspires to unravel the intricate interplay between the usage...

Consumer satisfaction is a crucial metric that evaluates how well companies meet and exceed customer expectations. The retail industry, being consumer-centric, maintains direct engagement with customers across various sectors such as food, clothing, pharmaceuticals, mobile telecommunications, jewellery,...