Proceedings of the 2nd International Conference on Emerging Technologies and Sustainable Business Practices-2024 (ICETSBP 2024)

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Factors influencing the Consumer Awareness Level in Present Era

Authors
Monisha1, Pooja Sharma1, *, Jatinder Kaur2
1Tecnia Institute of Advanced Studies, New Delhi, India
2Rukmini Devi Institute of Advanced Studies, New Delhi, India
*Corresponding author. Email: poojasharmacgc@gmail.com
Corresponding Author
Pooja Sharma
Available Online 17 October 2024.
DOI
10.2991/978-94-6463-544-7_9How to use a DOI?
Keywords
Consumers Awareness Level; Consumer Protection; Consumer Disputes
Abstract

The rapid digitalization of commerce has heightened consumer expectations for accessibility, options, and service quality while presenting new challenges for consumer protection. In response, the Indian government introduced the historic Consumer Protection Act of 2019, replacing the 1986 Act. The new legislation aims to facilitate swift and effective resolution of consumer complaints in the digital age, introducing online complaint submission and arbitration. It establishes regulatory bodies such as the Central Consumer Protection Authority (CCPA) to safeguard consumer rights and introduces provisions for product liability and criminal sanctions. This paper compares the key provisions of the two Acts and assesses consumer awareness and understanding of their rights and responsibilities under the new legislation. The study focuses on Delhi-NCR to evaluate consumer awareness levels and the effectiveness of consumer protection measures. Through a review of literature and analysis of primary data collected via structured questionnaires, the paper provides insights into the evolution of consumer protection laws, challenges in implementation, and recommendations for enhancing consumer rights awareness and redressal mechanisms.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Emerging Technologies and Sustainable Business Practices-2024 (ICETSBP 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
17 October 2024
ISBN
978-94-6463-544-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-544-7_9How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Monisha
AU  - Pooja Sharma
AU  - Jatinder Kaur
PY  - 2024
DA  - 2024/10/17
TI  - Factors influencing the Consumer Awareness Level in Present Era
BT  - Proceedings of the 2nd International Conference on Emerging Technologies and Sustainable Business Practices-2024 (ICETSBP 2024)
PB  - Atlantis Press
SP  - 124
EP  - 139
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-544-7_9
DO  - 10.2991/978-94-6463-544-7_9
ID  - 2024
ER  -