A Study of Managing Customer Relationships for Sustainable Growth in the Cement Industry in India

DOI

10.2991/978-94-6463-544-7_10How to use a DOI?

Keywords

Customer Relationship Management (CRM); Sustainable Growth; Cement Industry; Customer Satisfaction

Abstract

Building and economic growth depend on cement production, which must adapt to changing customer tastes and improve the environment, socially, and economically. This study examines how Customer Relationship Management (CRM) helps India cement companies succeed long-term. This study will examine current procedures and customer relationship aspects to find ways to boost customer satisfaction, loyalty, and the industry’s sustainability. The exploratory study collects quantitative and qualitative data via questionnaires, surveys, and in-depth interviews with field experts. The findings show a complicated connection between product/service quality, price methods, communication, and brand loyalty that affects consumer relationships in this geographic setting. Study considers economic, environmental, and social elements of sustainable development. This study’s practical insights into the India’s cement sector’s customer interactions can assist academics, legislators, and industry practitioners. Effective CRM approaches with long-term growth implications demonstrate the need to put customers first and establish a sustainable industry. The finding build the structure for future research on this vital intersection of manufacturing and sustainable growth and it leads to CRM and continued economic practices literature. This research aims to provide helps to stakeholders to build long-lasting customer relationships in India amidst global and local cement industry issues. These partnerships will uplift the financial expansion and environmental protection.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Parveen Kumar
AU  - Chandan Singh
AU  - Kapil Kumar Aggarwal
PY  - 2024
DA  - 2024/10/17
TI  - A Study of Managing Customer Relationships for Sustainable Growth in the Cement Industry in India
BT  - Proceedings of the 2nd International Conference on Emerging Technologies and Sustainable Business Practices-2024 (ICETSBP 2024)
PB  - Atlantis Press
SP  - 140
EP  - 151
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-544-7_10
DO  - 10.2991/978-94-6463-544-7_10
ID  - Kumar2024
ER  -