Developing a Cyberbullying Measurement Model: A Crucial Tool for Protecting Thai Adolescents from Digital Threats

DOI

10.2991/978-94-6463-904-9_7How to use a DOI?

Keywords

Cyberbullying; formative measurement model; confirmatory composite analysis; higher-order construct

Abstract

This research aims to develop and validate a measurement model for cyberbullying among lower secondary school students under the Secondary Educational Service Area Office of Lampang and Lamphun. In an era where digital threats are rapidly proliferating, the study collected data from 366 students using a 31-item questionnaire with a 5-point Likert scale, encompassing four key components of cyberbullying. Data analysis was conducted using confirmatory composite analysis with a disjoint two-stage approach.

The findings confirm that the developed cyberbullying measurement model aligns well with empirical data, both at the lower-order and higher-order construct levels. The model consists of four essential components: masquerade, exclusion, harassment, and outing, comprising twelve indicators in total. Notably, all four components carried equal weights, reflecting their equivalent importance in the Thai cultural context. Particularly significant was the exclusionary behavior indicator, which showed the highest weight, highlighting the distinctive characteristic of Thai society that places high value on group belonging. This measurement model represents a valuable tool for screening, monitoring, and developing preventive measures against cyberbullying that are appropriate for the Thai cultural context. It will help protect Thai youth from online threats, create a safe learning environment, and promote the complete mental and social development of Thai adolescents.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Wiranya Junnoi
AU  - Suntonrapot Damrongpanit
PY  - 2025
DA  - 2025/12/01
TI  - Developing a Cyberbullying Measurement Model: A Crucial Tool for Protecting Thai Adolescents from Digital Threats
BT  - Proceedings of the 11th International Conference on Educational Reform (ICER 2025)
PB  - Atlantis Press
SP  - 45
EP  - 54
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-904-9_7
DO  - 10.2991/978-94-6463-904-9_7
ID  - Junnoi2025
ER  -