Proceedings of the International Conference on Economic Management and Green Development (ICEMGD 2018)

The Effects of Word-of-mouth on the Trend of Movie Box Office Performance: Take Douban Movie’s Rating Platform as an Example

Authors
Chen Guangpei
Corresponding Author
Chen Guangpei
Available Online September 2018.
DOI
https://doi.org/10.2991/icemgd-18.2018.12How to use a DOI?
Keywords
Word of mouth, Douban Movie, China’s movie market, rating of movies.
Abstract
During the slowdown in the growth of China’s movie market, word of mouth (WOM) seems to exert more influence on the trend of box office performance. The objective of this paper is to measure the impact of WOM (valence and volume) on the trend of movie box office performance, differing from previous studies which research on the total revenues of movies. We extract data from Maoyan Pro and Douban Movie, and investigate the correlation between the trend of box office performance and WOM valence and volume. We conduct our study in the context of China’s movie market while past studies are mainly based on foreign markets. We find that there exists a negative relationship between these three variables investigated.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Conference on Economic Management and Green Development (ICEMGD 2018)
Part of series
Advances in Economics, Business and Management Research
Publication Date
September 2018
ISBN
978-94-6252-579-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/icemgd-18.2018.12How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Chen Guangpei
PY  - 2018/09
DA  - 2018/09
TI  - The Effects of Word-of-mouth on the Trend of Movie Box Office Performance: Take Douban Movie’s Rating Platform as an Example
BT  - International Conference on Economic Management and Green Development (ICEMGD 2018)
PB  - Atlantis Press
SP  - 71
EP  - 77
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemgd-18.2018.12
DO  - https://doi.org/10.2991/icemgd-18.2018.12
ID  - Guangpei2018/09
ER  -