An Analysis of Enhancing User Stickiness of Group Purchase Websites
Yanling Tang, Ying Wang
Available Online August 2015.
- https://doi.org/10.2991/icemet-15.2015.75How to use a DOI?
- group purchase; users stickiness; internet; management.
- As a new member of the electronic commerce, network group purchase provides users with a more convenient, affordable and innovative consumption pattern, as well as a more direct and effective mode to the business. Since the first domestic group purchase website---www.meituan.com was founded in March 2010, network group purchase market has entered a rapid development period and the number of it is also rising up sharply. However, due to keen competition and non-standard operation in current network group purchase industry, user problems of group purchase websites have become increasingly prominent.In particular, the performance of group purchase websites fails to meet users' expectation in terms of maintaining users. Therefore, how to enhance user stickiness of group purchase websites becomes a subject which is worthy of study under the fierce competition in network group purchase market. This paper will give a literature review of network group purchase, and then it will analyze some reasons of insufficient user stickiness. Based on those reasons, factors of increasing user stickiness will be discussed. Finally, some effective solutions will be put forward. Actually, the purpose of this paper is to give some constructive suggestions to group purchase websites for enhancing their user stickiness, and hoping to promote further development of national group purchase websites.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yanling Tang AU - Ying Wang PY - 2015/08 DA - 2015/08 TI - An Analysis of Enhancing User Stickiness of Group Purchase Websites BT - 2015 International Conference on Economy, Management and Education Technology PB - Atlantis Press SP - 352 EP - 355 SN - 2352-5398 UR - https://doi.org/10.2991/icemet-15.2015.75 DO - https://doi.org/10.2991/icemet-15.2015.75 ID - Tang2015/08 ER -