The Operation Mechanism of E-wallet in E-business

DOI

10.2991/icemet-15.2015.74How to use a DOI?

Keywords

E-wallet; E-business; operation; mechanism.

Abstract

With the rapid development of national economic construction, e-business has gradually improved in China. And the enormous population, gradually increased net-users, improved e-business technologies and government assistance have offered a great foundation to e-business. Consequently, the electronic payment methods, as a new system of payment, have developed together. These new methods of payment which attract most of consumers online for their convenience, simplicity and quickness, give a positive effect to the development of e-business. Meanwhile, e-wallet (e-purse), as one of the new e-payment methods used in e-business buying small commodities or spending a little, has enjoyed popularity among the consumers online. However, e-wallet has lots of problems which lead to narrow application in China in its practical use. Under this circumstance, the paper systematically explains the psychology of consumers online in e-business and puts forward the problems in the whole process of e-wallet. Then, the paper finds out the effective solutions to these obstacles in purchasing use. Finally, the author wishes that the governors of companies who want to posit in the market of e-business should pay more attention to this new payment method and find out some proper marketing strategies to promote the development of e-business in China.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanni Li
AU  - Zhijuan Li
AU  - Yiqun Liu
AU  - Lihui Xing
PY  - 2015/08
DA  - 2015/08
TI  - The Operation Mechanism of E-wallet in E-business
BT  - Proceedings of the 2015 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 348
EP  - 351
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-15.2015.74
DO  - 10.2991/icemet-15.2015.74
ID  - Li2015/08
ER  -