Factors Influencing the User Acceptance of Alipay
Huijuan Guo, Xin Huang, Paul Craig
Available Online August 2015.
- https://doi.org/10.2991/icemet-15.2015.73How to use a DOI?
- Alipay; third-party online payment; user adoption; UTAUT model.
- This study looks at factors that influence user adoption of third-part-payment systems such as Alipay and PayPal. A research model and five hypotheses are proposed based on the Unified Theory of Acceptance and Use of Technology (UTAUT). These relate different factors to user adoption and form the basis of a survey which we present to a sample of 207 Chinese consumers. Our hypotheses are tested using a paired t-test with results revealing that, social influence, performance expectancy and facilitating conditions are the factors most likely to affect user adoption.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Huijuan Guo AU - Xin Huang AU - Paul Craig PY - 2015/08 DA - 2015/08 TI - Factors Influencing the User Acceptance of Alipay BT - Proceedings of the 2015 International Conference on Economy, Management and Education Technology PB - Atlantis Press SP - 344 EP - 347 SN - 2352-5398 UR - https://doi.org/10.2991/icemet-15.2015.73 DO - https://doi.org/10.2991/icemet-15.2015.73 ID - Guo2015/08 ER -