Proceedings of the 2015 International Conference on Economy, Management and Education Technology

Factors Influencing the User Acceptance of Alipay

Authors
Huijuan Guo, Xin Huang, Paul Craig
Corresponding Author
Huijuan Guo
Available Online August 2015.
DOI
https://doi.org/10.2991/icemet-15.2015.73How to use a DOI?
Keywords
Alipay; third-party online payment; user adoption; UTAUT model.
Abstract
This study looks at factors that influence user adoption of third-part-payment systems such as Alipay and PayPal. A research model and five hypotheses are proposed based on the Unified Theory of Acceptance and Use of Technology (UTAUT). These relate different factors to user adoption and form the basis of a survey which we present to a sample of 207 Chinese consumers. Our hypotheses are tested using a paired t-test with results revealing that, social influence, performance expectancy and facilitating conditions are the factors most likely to affect user adoption.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Huijuan Guo
AU  - Xin Huang
AU  - Paul Craig
PY  - 2015/08
DA  - 2015/08
TI  - Factors Influencing the User Acceptance of Alipay
BT  - Proceedings of the 2015 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 344
EP  - 347
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-15.2015.73
DO  - https://doi.org/10.2991/icemet-15.2015.73
ID  - Guo2015/08
ER  -