Research on Practical Teaching Mode of College Advertising Course
Fei Teng, Ya Xiao
Available Online August 2015.
- https://doi.org/10.2991/icemet-15.2015.59How to use a DOI?
- Practical teaching mode; Advertising course; College education
- College advertising teaching should envisage the trend of market development and its particularity, on the basis of student-oriented, social demand and graduation direction of students oriented, aiming the high quality and skill practical professional talents training. As a subject with very strong practicality, advertising has many problems, such as teaching idea content is fuzzy, platform of practical teaching is not enough, teachers lack practical experience, teaching methods are outdated, and so on.We should aim to serving society, define the teaching positioning, highlight ability training, build the teaching system; innovate teaching mode, emphasize connotation construction, perfect security system, innovate the modes in demonstration teaching, case teaching, project teaching and discuss teaching.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Fei Teng AU - Ya Xiao PY - 2015/08 DA - 2015/08 TI - Research on Practical Teaching Mode of College Advertising Course BT - 2015 International Conference on Economy, Management and Education Technology PB - Atlantis Press SP - 273 EP - 278 SN - 2352-5398 UR - https://doi.org/10.2991/icemet-15.2015.59 DO - https://doi.org/10.2991/icemet-15.2015.59 ID - Teng2015/08 ER -