Proceedings of the 2015 International Conference on Economy, Management and Education Technology

Research on Practical Teaching Mode of College Advertising Course

Authors
Fei Teng, Ya Xiao
Corresponding Author
Fei Teng
Available Online August 2015.
DOI
https://doi.org/10.2991/icemet-15.2015.59How to use a DOI?
Keywords
Practical teaching mode; Advertising course; College education
Abstract
College advertising teaching should envisage the trend of market development and its particularity, on the basis of student-oriented, social demand and graduation direction of students oriented, aiming the high quality and skill practical professional talents training. As a subject with very strong practicality, advertising has many problems, such as teaching idea content is fuzzy, platform of practical teaching is not enough, teachers lack practical experience, teaching methods are outdated, and so on.We should aim to serving society, define the teaching positioning, highlight ability training, build the teaching system; innovate teaching mode, emphasize connotation construction, perfect security system, innovate the modes in demonstration teaching, case teaching, project teaching and discuss teaching.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Conference on Economy, Management and Education Technology
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2015
ISBN
978-94-62520-97-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/icemet-15.2015.59How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Fei Teng
AU  - Ya Xiao
PY  - 2015/08
DA  - 2015/08
TI  - Research on Practical Teaching Mode of College Advertising Course
BT  - 2015 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 273
EP  - 278
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-15.2015.59
DO  - https://doi.org/10.2991/icemet-15.2015.59
ID  - Teng2015/08
ER  -