Research On The Influence Of Advertisement Positioning On Brand Shaping
Ya Xiao, Fei Teng
Available Online August 2015.
- 10.2991/icemet-15.2015.58How to use a DOI?
- Advertisement brand; Advertisement positioning; Brand shaping
Advertising is an effective way of sales promotion. Proper advertisement positioning plays an important role in brand shaping and promotes the brand’s value. At the same time, incorrect positioning will destroy brand image.Advertisement positioning theory and practice are investigated. And some elements influencing on brand shaping are analyzed.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ya Xiao AU - Fei Teng PY - 2015/08 DA - 2015/08 TI - Research On The Influence Of Advertisement Positioning On Brand Shaping BT - Proceedings of the 2015 International Conference on Economy, Management and Education Technology PB - Atlantis Press SP - 267 EP - 272 SN - 2352-5398 UR - https://doi.org/10.2991/icemet-15.2015.58 DO - 10.2991/icemet-15.2015.58 ID - Xiao2015/08 ER -