Proceedings of the 2015 International Conference on Economy, Management and Education Technology

Research On The Influence Of Advertisement Positioning On Brand Shaping

Authors
Ya Xiao, Fei Teng
Corresponding Author
Ya Xiao
Available Online August 2015.
DOI
https://doi.org/10.2991/icemet-15.2015.58How to use a DOI?
Keywords
Advertisement brand; Advertisement positioning; Brand shaping
Abstract
Advertising is an effective way of sales promotion. Proper advertisement positioning plays an important role in brand shaping and promotes the brand’s value. At the same time, incorrect positioning will destroy brand image.Advertisement positioning theory and practice are investigated. And some elements influencing on brand shaping are analyzed.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Conference on Economy, Management and Education Technology
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2015
ISBN
978-94-62520-97-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/icemet-15.2015.58How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ya Xiao
AU  - Fei Teng
PY  - 2015/08
DA  - 2015/08
TI  - Research On The Influence Of Advertisement Positioning On Brand Shaping
BT  - 2015 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 267
EP  - 272
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-15.2015.58
DO  - https://doi.org/10.2991/icemet-15.2015.58
ID  - Xiao2015/08
ER  -