Empirical Analysis on the Factors Affecting the Location of Household

DOI

10.2991/icemc-16.2016.234How to use a DOI?

Keywords

Household appliances industry; Selection of enterprises location; Factors; Empirical analysis

Abstract

Since joining the WTO, China's growing openness of the retail sector, and before the end of 2004, China phased out of restrictions on foreign investment in the retail business area, the number of shares and other aspects. Rapid development of home appliance chain enterprises are extremely stunning. How to choose the address targeted retail stores, retail outlets so that every building construction investment marginal revenue can be maximization is one of the most important issue that must be considered by appliance chain enterprises. This paper analyzes the urban location factors for the home appliance chain store location of impact, and use Suning as example to do the empirical analysis, the factors affecting the household electrical appliance enterprise sare traffic store location, population size, wage levels, education levels, real estate and market capacity and activity. Finally some suggestions are given to household electrical appliance enterprises in regional site choosing.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Congyang Shi
PY  - 2016/05
DA  - 2016/05
TI  - Empirical Analysis on the Factors Affecting the Location of Household
BT  - Proceedings of the 2016 International Conference on Education, Management and Computer Science
PB  - Atlantis Press
SP  - 1219
EP  - 1226
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemc-16.2016.234
DO  - 10.2991/icemc-16.2016.234
ID  - Shi2016/05
ER  -