Research on the Development Dynamic Mechanism and Strategy of Electronic Commerce of Agricultural Products in China
- 10.2991/icemc-16.2016.69How to use a DOI?
- Electronic commerce of agricultural products; Electronic commerce system; Dynamic mechanism; Agricultural products; Dynamic mechanism
As a large agricultural country, agricultural products at farmers markets and supermarkets to buy consumption concept is deeply ingrained, marketing has many defects, such as sales supply chain is too complex, farmers have no pricing power, income has always been difficult to improve, quality good buckwheat irregular; as an important means to promote the process of agricultural modernization, the significance of developing e-commerce of agricultural products far-reaching. The main body of the agricultural product electronic commerce system mainly includes the agricultural industry cooperation organization, the peasant household or the rural economic person. The driving force of the development of electronic commerce of agricultural products lies in the interaction mechanism of the factors of economic benefit, government support, social demand and technological progress. At present, we should from increased government guidance and assistance, strengthen market discipline, regulation, and enhancing farmers or agribusiness subject awareness, to promote the agricultural product electronic commerce in the circulation pattern of agricultural products to upgrade.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chunhua Hu PY - 2016/05 DA - 2016/05 TI - Research on the Development Dynamic Mechanism and Strategy of Electronic Commerce of Agricultural Products in China BT - Proceedings of the 2016 International Conference on Education, Management and Computer Science PB - Atlantis Press SP - 334 EP - 338 SN - 1951-6851 UR - https://doi.org/10.2991/icemc-16.2016.69 DO - 10.2991/icemc-16.2016.69 ID - Hu2016/05 ER -