Proceedings of the 2016 International Conference on Education, Management and Computer Science

Research on the Development Dynamic Mechanism and Strategy of Electronic Commerce of Agricultural Products in China

Authors
Chunhua Hu
Corresponding Author
Chunhua Hu
Available Online May 2016.
DOI
https://doi.org/10.2991/icemc-16.2016.69How to use a DOI?
Keywords
Electronic commerce of agricultural products; Electronic commerce system; Dynamic mechanism; Agricultural products; Dynamic mechanism
Abstract
As a large agricultural country, agricultural products at farmers markets and supermarkets to buy consumption concept is deeply ingrained, marketing has many defects, such as sales supply chain is too complex, farmers have no pricing power, income has always been difficult to improve, quality good buckwheat irregular; as an important means to promote the process of agricultural modernization, the significance of developing e-commerce of agricultural products far-reaching. The main body of the agricultural product electronic commerce system mainly includes the agricultural industry cooperation organization, the peasant household or the rural economic person. The driving force of the development of electronic commerce of agricultural products lies in the interaction mechanism of the factors of economic benefit, government support, social demand and technological progress. At present, we should from increased government guidance and assistance, strengthen market discipline, regulation, and enhancing farmers or agribusiness subject awareness, to promote the agricultural product electronic commerce in the circulation pattern of agricultural products to upgrade.
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Volume Title
Proceedings of the 2016 International Conference on Education, Management and Computer Science
Series
Advances in Intelligent Systems Research
Publication Date
May 2016
ISBN
978-94-6252-202-2
ISSN
1951-6851
DOI
https://doi.org/10.2991/icemc-16.2016.69How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Chunhua Hu
PY  - 2016/05
DA  - 2016/05
TI  - Research on the Development Dynamic Mechanism and Strategy of Electronic Commerce of Agricultural Products in China
BT  - Proceedings of the 2016 International Conference on Education, Management and Computer Science
PB  - Atlantis Press
SP  - 334
EP  - 338
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemc-16.2016.69
DO  - https://doi.org/10.2991/icemc-16.2016.69
ID  - Hu2016/05
ER  -