Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)

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Digital Communication and Its Relationship to SME Empowerment and Performance

Authors
Maharani Imran1, *, Djuara P. Lubis2, Pudji Muljono2, Dwi Sadono2
1Communication Science Study Program, Faculty of Communication, Universitas Persada Indonesia YAI, Jakarta, Indonesia
2Department of Communication Science and Community Development, Faculty of Human Ecology, IPB University, Bogor, Indonesia
*Corresponding author. Email: maharaniimran@gmail.com
Corresponding Author
Maharani Imran
Available Online 10 January 2024.
DOI
10.2991/978-94-6463-350-4_41How to use a DOI?
Keywords
Digital Communication; digital enablers; entrepreneur empowerment; external support; human capital; innovation activities; SME performance; technology adoption
Abstract

Digital communication is important in empowering small and medium-sized enterprises (SMEs). This article discusses the conceptual framework for digital communication and other factors influencing entrepreneur empowerment and SME performance. A documentation technique was used to collect data. Relevant empirical literature published in international journals indexed by Scopus during 2012–2022 was selected. The search was limited to the English language. A total of 50 articles were evaluated. This review proves that entrepreneur characteristics, SME characteristics, digital communications technology adoption, human capacity, digital activities, and external factors are related to entrepreneur empowerment and SME performance. This research should continue with studies using quantitative and qualitative methods applied to different SMEs. Questionnaires, in-depth interviews, and focus group discussions (FGD) can be added to the data collection technique. The selected articles should be collected from international journals indexed by Scopus and Clarivate Analytics Web of Science (WoS), Google Scholar, and other platforms. The results can be useful for researchers and practitioners in digital communication in SMEs.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
10 January 2024
ISBN
10.2991/978-94-6463-350-4_41
ISSN
2352-5428
DOI
10.2991/978-94-6463-350-4_41How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Maharani Imran
AU  - Djuara P. Lubis
AU  - Pudji Muljono
AU  - Dwi Sadono
PY  - 2024
DA  - 2024/01/10
TI  - Digital Communication and Its Relationship to SME Empowerment and Performance
BT  - Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)
PB  - Atlantis Press
SP  - 419
EP  - 433
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-350-4_41
DO  - 10.2991/978-94-6463-350-4_41
ID  - Imran2024
ER  -