Development of Seternak, Marketplace Application for Production Facilities and Livestock Products

DOI

10.2991/978-94-6463-350-4_7How to use a DOI?

Keywords

Application; Commodities; Digital Marketing; Marketplace; Livestock

Abstract

The livestock industry, especially poultry, was one of the economic bases of Indonesian people, which has a high potential to increase inclusive economic growth. Moreover, Indonesia has a high advantage in the livestock sector, as illustrated by the competitive edge in the workforce and the potential for the livestock industry based on local resources. Livestock actors consist of farmers (providers of livestock production products), livestock industries (providers of livestock production facilities), and consumers of livestock products. Payakumbuh City was one of the cities with the most significant poultry population in West Sumatra. Most livestock actors still sell products conventionally, open shops, and sell livestock products to intermediaries or collectors. Sales in this way make it difficult for farmers to sell specific goods, and it took a lot of work to maximize business profits due to limited marketing media. Access to crucial information, such as knowledge of commodity price renewal, was still carried out from one person to another conventionally. Based on these problems, an application was needed that integrates a digital product for buying and selling transaction media and the media for providing information related to commodity price updates. Seternak application was based on a marketplace in that sellers, and buyers did not make transactions directly and were carried out in one digital market. Seternak application could help livestock actors sell production facilities and livestock products without being limited to territory, and it could increase consumers’ income from livestock actors.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Ardhian Agung Yulianto
AU  - Fathurrahman Ananda Menza
PY  - 2024
DA  - 2024/01/10
TI  - Development of Seternak, Marketplace Application for Production Facilities and Livestock Products
BT  - Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)
PB  - Atlantis Press
SP  - 56
EP  - 65
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-350-4_7
DO  - 10.2991/978-94-6463-350-4_7
ID  - Yulianto2024
ER  -