Proceedings of the 8th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2021)

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The Use of Politeness in Online Merchandising Businesses from the Perspective of Geoffrey Leech’s Politeness Principle

Authors
Huanzhang Lin1, *
1School of Foreign Studies of Nanjing University of Science and Technology, Nanjing, Jiangsu, China
*Corresponding author. Email: 863241049@qq.com
Corresponding Author
Huanzhang Lin
Available Online 30 March 2022.
DOI
10.2991/assehr.k.220306.006How to use a DOI?
Keywords
Geoffrey Leech’s Politeness Principles; Online merchandising business; Excessive politeness
Abstract

With the development of online merchandise, more and more trades and deals are completed through online means via electronic devices. At the end of last century, Geoffrey Leech illustrated his Politeness Principles briefly known as six main maxims as “Tact, Generosity, Praise, Modesty, Agreement and Sympathy.” A typical phenomenon for current online merchandising is that excessive and abnormal politeness is used during the process of purchasing such as the using of “Dear” and this proposal is going to have a brief study of this phenomenon and manage to offer an explanatory answer to this phenomenon.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 8th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 March 2022
ISBN
978-94-6239-559-6
ISSN
2352-5398
DOI
10.2991/assehr.k.220306.006How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Huanzhang Lin
PY  - 2022
DA  - 2022/03/30
TI  - The Use of Politeness in Online Merchandising Businesses from the Perspective of Geoffrey Leech’s Politeness Principle
BT  - Proceedings of the 8th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2021)
PB  - Atlantis Press
SP  - 36
EP  - 39
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220306.006
DO  - 10.2991/assehr.k.220306.006
ID  - Lin2022
ER  -