Myth in the Communicative Space of Modern Culture

DOI

10.2991/assehr.k.191217.190How to use a DOI?

Keywords

myth, myth-making, mythological message, communication, mass media, connotation, semiology, sign, culture, constructed mythology, spontaneous mythology

Abstract

The article analyzes the process of constructing myth within the context of mass communication and the role played herein by traditional mass media. The semiological paradigm was chosen as the unified base of analysis. Myth is considered to be a universal element of social communication, reproduced at all historical stages; myth-making is regarded as the process of creating a mythological message or message system. The special role of the mass media in modern myth-making is based on their function of “doubling” the reality. The images and values of the constructed reality look hyper-real due to multiple repetitions, even in the case when they have no basis in the objective reality. The consumer of the mass media content has no distance from these images, which opens up the prospect of turning “history” into “nature”, that is, the possibility of constructing mythological messages. The article argues that it is the mechanism of a mythological message emergence that serves as a clear basis for the classification of all sorts of mythologies. The task of clarifying the type of consciousness expressed in mythological messages receives a separate status and is therefore taken outside the limits of the article.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Olga Strelnik
PY  - 2020
DA  - 2020/02/14
TI  - Myth in the Communicative Space of Modern Culture
BT  - Proceedings of the 6th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2019)
PB  - Atlantis Press
SP  - 556
EP  - 560
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191217.190
DO  - 10.2991/assehr.k.191217.190
ID  - Strelnik2020
ER  -