Proceedings of the 6th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2019)

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Morphological Expression of Chinese Knot Graphic Elements in Logo Design

Authors
Zhengrong Chen
Corresponding Author
Zhengrong Chen
Available Online 14 February 2020.
DOI
10.2991/assehr.k.191217.199How to use a DOI?
Keywords
Chinese knot, logo design, morphological characteristics
Abstract

In logo design, morphological expression is the core. Based on analysis of the morphological characteristics of Chinese knot, this paper analyzes relevant design cases and reveals the common features of morphological expression of Chinese knot graphic elements in logo design in combination with logo related theories, in hope of providing some reference for designers in making relevant logo design.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 February 2020
ISBN
978-94-6252-867-3
ISSN
2352-5398
DOI
10.2991/assehr.k.191217.199How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Zhengrong Chen
PY  - 2020
DA  - 2020/02/14
TI  - Morphological Expression of Chinese Knot Graphic Elements in Logo Design
BT  - Proceedings of the 6th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2019)
PB  - Atlantis Press
SP  - 597
EP  - 600
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191217.199
DO  - 10.2991/assehr.k.191217.199
ID  - Chen2020
ER  -