The Demand Design in Packaging Design

DOI

10.2991/assehr.k.191217.213How to use a DOI?

Keywords

packaging design, design demand, demand analysis

Abstract

Design is a creative activity, but also the manifestation of material. Packaging design reshapes the appearance of products and endows the same products various tastes. Modern packaging design has been increasingly emphasized, and has gradually become an important means to convey information and build brands, playing an important role in brand competition. At present, both Chinese and international market competitions are increasingly intense, and it is no longer a traditional sellers’ market. Due to the increasing number of products and services, consumers can choose more types, and buyers’ market lays greater emphasis on buyers’ individual demand.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Miao Nie
PY  - 2020
DA  - 2020/02/14
TI  - The Demand Design in Packaging Design
BT  - Proceedings of the 6th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2019)
PB  - Atlantis Press
SP  - 667
EP  - 670
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191217.213
DO  - 10.2991/assehr.k.191217.213
ID  - Nie2020
ER  -