Proceedings of the 6th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2019)

A Study on the Translation Strategies of Commercial Advertisement from the Perspective of Intercultural Communication*

Authors
Yuan Wang
Corresponding Author
Yuan Wang
Available Online 14 February 2020.
DOI
10.2991/assehr.k.191217.251How to use a DOI?
Keywords
intercultural communication, commercial advertisement, translation strategy
Abstract

With the development of commodity economy and the increase of economic and trade exchanges between different countries, the translation of commercial advertisement has become one of the important factors that directly affects the economic benefits of commodities. Therefore, in the process of promoting commodities, the translation of commercial advertisement is of vital importance. Like any other kind of translation, the translation of commercial advertisement is also a kind of intercultural communication activity, and cultural factors must be taken into consideration. Therefore, it is necessary to study the translation strategies of commercial advertisement in intercultural communication. This paper attempts to explore the effective translation strategies of commercial advertisement in the intercultural context from the perspective of intercultural communication.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 February 2020
ISBN
10.2991/assehr.k.191217.251
ISSN
2352-5398
DOI
10.2991/assehr.k.191217.251How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yuan Wang
PY  - 2020
DA  - 2020/02/14
TI  - A Study on the Translation Strategies of Commercial Advertisement from the Perspective of Intercultural Communication*
BT  - Proceedings of the 6th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2019)
PB  - Atlantis Press
SP  - 838
EP  - 841
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191217.251
DO  - 10.2991/assehr.k.191217.251
ID  - Wang2020
ER  -