This study conducted at one university in Guangzhou, mainly examined the English majors’ pragmatic failure in both verbal and nonverbal communication and explores the possible causes from students’ perspectives. Combination of quantitative method and qualitative method were employed in the research including...

The aesthetic reception stresses on the reader’s response in the process of appreciation and understanding in literary works. The aesthetic experience based on individual growing and teaching experience is advocated in literary reading class. The interaction is achieved effectively between reader’s expectation...

we can read film montage anywhere in great Chinese poetry. We can also find the charm of Chinese poetry in the film montage. The reason is that the both are very common in the language structure and the figures of speech. Whether narrative, expressing emotions and thought or metaphor, contrast and symbol...

The article discusses the evolution of the lexical meanings of the words (KING) and its derivatives in the context of historical changes in different periods of formation of Russian linguistic world image. The study of lexemes of social semantics helps to characterize the axiological pluralism concerning...

Body language is visual signals used in people's social intercourse which include movements, postures, and facial expressions that communicate emotions, attitudes and auxiliary information. Body language can be classified into symbolic body language and physiological body language according to its property;...

With the increasing frequent communication between Russia and other foreign countries, learning of the counterparts’s language is becoming of more significance. At the same time, some nonverbal means also have a place in communicating for its positive functions when verbal means don’t make sense. However,...

Russian and Bulgarian possess formally similar reflexive constructions with the dative of experiencer, which have the common meaning of an uncontrolled/involuntary action. The paper brings forward the points of similarity and difference in semantics, co-occurrence patterns, stylistic behavior of these...

Mental representation, as a specific cognitive model which is associated with the human perception of the world and represents a unit of such perception, reflects the existence of a certain coding format or an inner (mental) model within human consciousness. Identification of the psychological meaning...

The universally accepted strategy for working with vocabulary in foreign language teaching presupposes two stages: the definition of the lexical items and their automatization. The current problem facing language teaching lies in how to compiling lexical minimum of Bulgarian as a foreign language for...

In the article it is said about the importance of learning terminology by the bilingual students at the lessons of Russian as a foreign language. The article not only gives a historical reference to the appearance of the terminology, but also puts a question of learning special terminology. It also gives...

In the last decade East-West cultural clash has been in a “static and gaming” state, which irreversibly exists in the post-crisis era. Meanwhile, various subjective and objective factors influencing the state begin to appear in the bustling world cultural game, leading to cultures of different nations...

It is difficult to precisely control the armhole curve and sleeve cap curve in the design of similar pattern for margin structure. In this paper, with men's clothing prototype for example and with the pattern of chest circumference 94cm and margin 10cm as the center, take the maximum and minimum limit...

Compared with traditional art, the aesthetic experience of new media art is characterized by diversification, interactivity, virtuality, etc. New media art not only drives but also influences the development of modern art. New media art implements the integration of mass culture and postmodern culture,...

This article is to analyze the artistic thoughts and language heritage of the Influence of the romantic and mythological culture of Chu on the Stone Picture of Han Dynasty in Nan yang, and to describe the visual illustration of the Stone Picture in Nan yang. It makes the conclusion that a people has...

From the perspective of school teaching, under the guidance of the ideas and theories of modern design education, centering on the enhancement of regional culture research in art design teaching, this paper aims to carry out the study and practice of the regional culture in art design teaching in order...

As one of the compulsory courses of landscape design, importance of plane formation in landscape design is evident. Along with development of landscape design, requirements for artistic quality of landscape from the society become gradually higher. Modern landscape design has already been impregnated...

The past glory of China's traditional animation lies within the unique ethnic characteristics of Chinese traditional animated films. Chinese traditional animation has always focused on the innovation of picture forms. The author of this thesis explores, from the perspective of the utilization of traditional...

Combining the development of digital art design as a new cultural industry and the needs of the market, this paper tends to conduct the case study of Zhuxian Town Woodblock New Year Painting of Henan province. It aims to analyze the art elements, cultural genes and human environment for the formation...

Nowadays Leisure Center has been regarded as the marker to measure the prospect of real estate and it is also taken as the signpost in cities. However, there are some problems in the utilization of them. The problems that how to realize the sustainable development and how to embody the humanities, environmental-friendliness...

Chinese wine has a long history, unique style, and has profound intrinsic cultural traditions. The article analyzed Meiping design in wine packaging design, using a typical example. This paper discussed the Meiping containers historical origin, both the small mouth and wide belly shape. The unique advantages...

Heilongjiang farmers’ paintings are bold and brilliant in color with strong local flavor and artistic elements, showing characteristics of the local culture. From its emergence in 1970s and with forty years of development and innovation, Heilongjiang farmer’s painting has found its cultural roots. At...

The visual design of an outstanding film and television animation has higher style and scene design effect and analyzes its cultural values by decoding the film images. By decoding the image elements, the theme and connotation can be mapped. The paper expounds the application and the importance of visual...

Based on the traditional dualism approach of “format (art)-operation type (business)”, this paper introduces a three-stage development pattern of “format-operation type-ecology”. This idea was inspired by the fact that the design orientation of animation has changed from the simple and single “object...

This paper focuses on the research of virtual reality of space-time in contemporary European neo-figurative painting. In general, there are two virtual modes: box spacetime and stage spacetime. In this paper, works of such contemporary European neo-figurative painters as Adrain Ghenie, Michaël Borremans...

This paper mainly examines the Apsara and Sariputta's performance in Vimalakirti Sutra in the central China of Sui Dynasty and Tang Dunhuang area. It believes that in Sui dynasty, the overall intention of Apsara and Sariputta's performance was vague, but it also gradually formed a fixed pattern of manifestation....

The Lingnan Manchuria window which derived from the culture integration of Manchuria culture, Lingnan culture and Western culture , was a decorative and functional art form at the time of late Qing Dynasty and early Republic of China. As one of the most distinctive symbol of Lingnan culture, its formation...

during the process of industrialization, there is a homogenous tendency in Dongyang wood carving because of mechanized production and Dongyang wood carving has gradually lost its unique artistic charm. Using the attractive quality theory, the paper analyzes the quality elements of Dongyang wood carving...

The art of Qipao, also known as cheongsam, is a typical representative of Oriental beauty. Shanghai is the birthplace of modern Qipao, and the “craftsmanship of Shanghai Qipao” is among the first batch of Shanghai intangible culture heritage. The charm and beauty of Shanghai Qipao have exerted great...

As a natural instinct for the modeling of human beings, line can be observed everywhere in our daily life. As a result of compressing a surface under a specific perspective, line lies between a spot and a surface, represents a spot in movement, and creates a surface during movement. Existing in many...

Based on the traditional dualism approach of “format (art)-operation type (business)”, this paper introduces a three-stage development pattern of “format-operation type-ecology”. This idea was inspired by the fact that the design orientation of animation

Nowadays, there has been a wild gap between Chinese character’ design and the design of Europe, America, Japan and Korea. The reason is that the designers ignore the Chinese culture while they are designing. Chinese characters are one part of great Chinese nation which has more than 5000-year Chinese culture....

In recent years, the government has increased its support for cultural creative industry, which makes the exhibition play an important role in economic development as cultural “soft power”. While effective communication of visual information will directly affect the success of exhibition. This thesis...

China is a large country with a long history. It is reputed as the “Silk Producer”, “Porcelain Country”, and also famously known for the lacquerware. China has a long history of the making of lacquerware. Ancient China is the earliest and largest country that use lacquerware as daily ware. In the Han...

In the multicultural context of contemporary society, how to make art life-oriented and profound, and what kind of expression form should be adopted, which have become the museum display’s challenges. However, at the present multicultural society, with the gradual growth of the audience’s aesthetics,...

this paper analyzes the affecting factors on advertising design education development in fields of course arrangement, instruction modes based on current situation of Chinese advertising design education, uses the experience of foreign advertising design and education for reference, brings forward suggestions...

Chinese literati painting is not the same as traditional Chinese painting, it is just a part of the whole system of Chinese painting; Chinese painting is not equivalent to literati painting, it is the general name of the different painting categories which generated form Chinese traditional culture....

Based on the premise that China’s manufacturing industry has produced large quantities of waste materials, which caused the environmental pollution, this paper focuses on the teaching research and practice of design to upgrade waste materials’ recycling, under the collaboration among colleges and enterprises....

On the basis of analyzing that the core for current inheritance crisis of Chinese traditional arts and crafts is that the young group lacks of a sympathy for cultural aesthetics carried in traditional crafts, this paper presents the viewpoint that intervention with inheritance of traditional arts and...

The subsist ability rest with creation and consumption of “content”, as tradition element and medium convey way in visual culture at the current time, it also proceed art evolve accommodate modern time, half-sediment status of avianize function in ensemble will be transition step by step, so if ask for...

Display design is an activity for public participation, which takes display as the subject of information exchange and transfer and enables the public to give feedback information while receiving it. And the psychological factors play a vital role in this process. All acts and things that can be received...

Small towns under influence of multiple factors become a new type of human settlement. As new urbanization picks up speed in China, the prime time comes for rapider development of small towns. Countryside landscape is a kind of humanized natural beauty, which brings into environment natural idyllic scenery...

Chinese export porcelain research as early as the tang dynasty, Jingdezhen blue and white porcelain and youligong porcelain was favored by the people of Europe in Yuan dynasty. Jingdezhen porcelain of Ming and qing dynasties export sales reached its heyday. Jingdezhen in addition to export ceramics for...

Based on the disappointing present situation of Zhuxianzhen New Year woodprint, such as the lack of talented apprentices, the marketing disorder and outdated concept and so on, this paper focuses on the necessity and feasibility of its industrialization. It also explores the developing strategies for...

Chinese tea culture is rich in content with a long history, and as an ancient Chinese philosophical thought, the tea-culture-based “teaism” spirit is also keeping pace with the times under development and innovation. Tea set is an important content of Chinese teaism, and as a traditional tea set, the...

Musical heritage is the most stable section in the cultural sediment, which is free from the impact of time and space. Hence the music from Chinese ancestors recorded in the historical literature thousands of years ago can come into the horizon of the researchers vividly. From the late of the 20th century...

Nuo Opera, being active in South Anhui Province, is considered as the living fossil of Chinese Opera. The simple performance style, ancient singing style, efficacious holiness always unfolds the scenario of “joyful god and happy humans” in local Chizhou city. Nuo Opera Gathering is the form of organization...

The relationship between art theory and design education is an important topic which involves the aesthetics accomplishment of the artist, expanding the cultural horizon, and improving the personal ability to create artworks. However, there has been a long time since the discussion of this topic was...

With the rapid development of China’s modern landscape design, high-speed growth of China’s economy as well as the accelerating process of urbanization, people have become more eager to improve the living environment, which makes the landscape design an essential part of modern design. Since China’s...

Bamboo and rattan furniture is made of bamboos and rattans, which has a long history and fresh and elegant style. Its patterns are abundant and changeable and very popular with customers. This paper is aimed at the research of the woven patches and patterns of modern bamboo and rattan furniture and tries...

With the science and technology’s development and progress, the simple actions and expressions can’t satisfy the audience’s psychological needs now, the gorgeous colors, wonderful music, compact rhythm and the perfect plot, all of these have become the measure scale that a film is good-looking or not....

As a decorative culture, spiritual symbol and fashionable element, the wall painting art entered people's living space and has grown in popularity ever since, with its value and practical significance beyond doubt. Proceeding from “the dialectical relationship that wall painting art contains in modern...

This AXE is a famous men’s toiletries brand. Its bold print advertisement has an amazing theme and the picture closely follows the trend of the times and is of more humor. This poster has won great awards in major international advertising festivals and is great popular among the majority of men consumers....

Based on the first-hand materials collected when he studied in Moscow State Surikov Academy of Fine Arts, the author undertakes the research on the historical evolution, artistic connotation and the formation of Russian traditional Orthodox art. From the perspective that the root of Russian art lies...

Through the analysis of conception, the paper has discussed the inevitability of museum’s development, and further, based on the analysis of some data, has demonstrated the existing problems in the development of art derivatives in museum, thereby providing some constructive suggestions for the explanation...

The significance of negative planning in small-town landscape design can be learned through the most common landscape problems found in small towns, mainly manifested in three aspects: 1. natural ecosystem service function; 2. biological environment safety; 3. human landscape preservation. For the natural...

From the “reform and opening-up” of the 1980s till building a harmonious society today, Chinese photography always launches the interaction with contemporary social life in the great change, and seeks more development space and possibilities for the healthy development of photography and the mutual promotion...

Paper-cut is one of the popular folk arts in early China, which has lasted for thousands of years. It is the representation of the profound and grand Chinese national culture. Located in the central plains, Henan folk paper-cut is the important part of Chinese folk art, as well as the ancient visual...

Tang Dynasty, at the height of power and splendor in the Chinese Feudal Society, had not only a stable political situation, a prosperous economy, and a brilliant culture, but also had clothing which was splendid, rich, colourful, free-spirited, luxurious and liberated. The strong ethos and the joyous...

Since human beings break away from the life stage of bare natural state, like a historical bond, clothing has connected the development of human and social civilization. Like other languages, clothing language has its own vocabulary and grammar. The symbolic sign language conveys the message for people...

Emotion is the mental activity brought by peoples' physiology needs. Feeling is the mental activity brought by human social needs. Emotion is the outward expression of feeling, while feeling is the essence of emotion. The two are like the double helix structure of DNA that go together and are inseparable....

Living in the modern Chinese society of commodity economy, people pursue especially the consumption of “image”. The modern advertisements create consumption, the image as well as create a variety of innovative "totems"---enterprises and brand images. Brand culture is also the soul of enterprise and brand...

No matter traditional recording long take or digital long take, regardless of highlighting authenticity or coherence, the main purpose is to reflect the ideology of human connotation to the greatest extent, while technique and technology only make the film better to reach a wider audience as long as...

This paper analyzed all kinds of mass communication function of commonweal advertising, it listed a large number of successful cases to interpret the commonweal advertising in the dissemination of positive life elements, survival philosophy, moral values and norms, and it promoted the harmonious development...

The ever-extending bookshelves of the China Digital Library make searching for information much easier - it is just a few clicks of the mouse away. As China's key information infrastructure construction project, the digital library has been listed as a key project in China's "10th Five-year Plan". China...

How to rebuild black women’s identity and dignity under the multiple oppression of classism, sexism and racism has always been Toni Morrison’s major concern. The paper analyzes three solutions to the problem of identity crisis in her first novel The Bluest Eye. Loving one’s black image, loving one’s...

In this paper, the functions and positions of the secondary characters in the novel have been analyzed. The secondary characters play the key roles in rendering the heroine, pushing the development of the details and enhancing the mood of the novel. In Jane Austen’s Emma, there are a series of the secondary...

Chinese and Americans have significantly different consumption views; from youth, the Americans have been used to consumption by the loan, but most of the Chinese are accustomed to the consumption by the deposit. The US is the biggest consuming country in the world; China is the greatest country of deposit...

As a result of Chinese and Western culture’s difference Chinese and Westerners’ communication has easily formed into the awkward and even embarrassed conditions. Along with the quick change of the whole world’s process of integration, the breadth and the depth of Chinese and Westerners’ communication...

Western countries have their own systematic diet culture; China has his own unique and rich diet culture too. However, one phenomenon should not be ignored: nowadays China traditional diet culture has showed new characteristics. The mode of western diet, the diet ideas, diet wares and so on are immersing...

Tess of the D’Urbervilles, written by Thomas Hardy, a British critical realist writer at the end of the nineteenth century, is hailed as the gem of British literature and the world literature. The author successfully creates many tragedy characters, in which the image of Tess is the most typical one....

This paper expounds the current situation of Manchu intangible cultural heritage and the necessity to protect it by using the technology of multimedia. The details of Collecting, collating and making digital process of Manchu intangible cultural heritage by using multimedia technology are introduced...

As the basic regional unit of the administrative divisions—county, its tourism development will affect the overall situation of tourism in our country. So the study on the development of county tourism plays a significant role in promoting the development of county tourism. Recent years have witnessed...

After the Cold War, the government of India initiated “Look East” policy actively, combining the change of the domestic and international situation, which opened a new era for the relationship between India and China. In the implementation of the “Look East” policy, the relations between India and China...

A Passage to India is the masterpiece of E.M. Forster and a classical work of the early 20th century, which exposes the insuperable chasm between the Great Britain and India. The book is full of bitter irony, beautiful lyrics, meaningful symbol and far-reaching philosophical predict. In 1996, it was...

TV documentary with documentary style and humanistic quality is an important path to intercultural communication and effective carrier. Chinese documentary creative vision need to globalization, cultural resources with the strangeness and commonality, who spread the idea of the diverse demands of the...

Based on the studies of news lead and cultural differences, this paper studies commonnesses and differences between Chinese and English news leads in three aspects: grammatical structures, writing styles and six elements and explores the causes, through the establishment of small corpus composed of fifty...

With the rapid development of world economy, people have increasingly enlarged their communications with others and the intercultural communications among countries are becoming more and more frequent and important. Translation, as a means of bridging intercultural communication has been discussed heatedly...

With the globalization, people communicate with each other more frequently and extensively. Whatever the oral or written form, the culture, especially the thinking pattern has a great effect on the communication. Language reflects our thinking and thinking can be expressed on different language form....

With the increasingly frequent intercultural communication, the influence of intercultural Pragmatic failures more and more clearly revealed. Currently, many researchers and language teachers at home and abroad conducted researches on verbal conduct pragmatic failure, but they often overlooked the nonverbal...

With the globalization of higher education, the exchange and cooperation between universities is greatly increased. Foreign Affairs administrators in Universities bridge all kinds of international cooperation. They are the window to the outside world and could play a crucial role for the success of cooperation....

The Book of Changes is the essence of Chinese traditional culture with a tremendous artistic charm, which is a star never falling, a shining pearl, and a masterpiece. This book, as the first of collected classics and the source of Chinese culture, is a monumental masterpiece to elaborate Chinese humanism...

Overview of the evolutionary model of technosphere as a complex synergetic system. Analysis of the structure and hierarchy of the communicative links between its elements. Demonstration of the particular role of science and education system in facing environmental challenges, as well as of the prospects...

This article presents the particular characteristics of the Russian manor culture sprang up in the latter half of the 18th century. It states that the phenomena of the Russian manor is that it represented a whole world – a «microcosm», uniting within itself a house, a garden, a forest and a man. The...

Computer-mediated communication patterns have revolutionized traditional interpersonal communication. This study investigates gender differences of self-disclosure in face-to-face communication and e-mail usage. 297 Chinese students were included in the study. Participants completed a questionnaire regarding...

Pasternak gets into the literary world by poetry creation and is regarded as a dazzling new star in twentieth century Russian literature. Study of his poetry works has made significant achievements in the past few decades. His poetry works systematically describe his unique poetic world. This paper aims...

Color words are expressive language with profound culture meanings. This thesis provides a large number of examples to illustrate the cultural connotations of the basic color terms: black, white, red, yellow and green. It can help the readers know their cultural connotations clearly in English and Chinese,...

To learn a foreign language, you have to master the knowledge, skills and also have to understand the language which reflected the foreign culture, so as to overcome cultural barriers, communicate with foreigners decently and effectively and have emotional communication and cross-cultural communication....

Based on the analysis of ecological civilization under the horizon of the importance of cultivating the public quality of humanistic and social science, this paper discusses the construction of ecological civilization as a systematic project, and development of humanities and social science literacy,...

Movie music is the music created for the movie. It is the high generalization of the movie content. It can employ the particular style and the concise emotional expression to enrich the main characters in the movie. The artistic attraction always takes the viewers into a certain historical context and...

As an independent film director, Woody·Allen’s strong sense of self and distinctive personal style can be found in his film. Although the absurd plot in his film makes us laugh out loudly, sentimental and tragic philosophical thought is shown behind jokes. “Crime and punishment” and “Existentialism”...