Proceedings of the International Conference on Education, Language, Art and Intercultural Communication

An Analysis of Aesthetic Psychologies Theory A Case Study of AXE Men’s Perfume from Visual Arts Perspective

Authors
Kun Li
Corresponding Author
Kun Li
Available Online May 2014.
DOI
10.2991/icelaic-14.2014.152How to use a DOI?
Keywords
Aesthetic psychology, AXE, Cannes Advertising Festival
Abstract

This AXE is a famous men’s toiletries brand. Its bold print advertisement has an amazing theme and the picture closely follows the trend of the times and is of more humor. This poster has won great awards in major international advertising festivals and is great popular among the majority of men consumers. The analysis of Axe’s advertisement will mainly focus on the theory of Gestalt which fits men’s aesthetic psychological characteristics the best.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2014
ISBN
978-94-6252-013-4
ISSN
2352-5398
DOI
10.2991/icelaic-14.2014.152How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Kun Li
PY  - 2014/05
DA  - 2014/05
TI  - An Analysis of Aesthetic Psychologies Theory A Case Study of AXE Men’s Perfume from Visual Arts Perspective
BT  - Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 605
EP  - 607
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-14.2014.152
DO  - 10.2991/icelaic-14.2014.152
ID  - Li2014/05
ER  -