Proceedings of the 2018 3rd International Conference on Education, E-learning and Management Technology (EEMT 2018)

Research on Social E-commerce Model and Its Typical Cases in the Age of Mobile Internet

Authors
Gongjian Zhou
Corresponding Author
Gongjian Zhou
Available Online December 2018.
DOI
https://doi.org/10.2991/iceemt-18.2018.86How to use a DOI?
Keywords
Social e-commerce; micro-business; net red e-commerce; content social e-commerce; Group e-commerce
Abstract
As an emerging e-commerce model, social e-commerce integrates e-commerce and social media, providing an effective solution for traditional e-commerce to reduce the cost of diversion and tap the value of online shopping inventory users. According to the different traffic generation mechanisms, this paper divides social e-commerce into four types: micro-business, Net red e-commerce, content social e-commerce and group e-commerce, then compares and analyzes the operation mechanism of related typical cases, in order to provide some useful reference and reference for the relevant enterprises committed to the development of mobile social retail e-commerce.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2018 3rd International Conference on Education, E-learning and Management Technology (EEMT 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2018
ISBN
978-94-6252-624-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/iceemt-18.2018.86How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Gongjian Zhou
PY  - 2018/12
DA  - 2018/12
TI  - Research on Social E-commerce Model and Its Typical Cases in the Age of Mobile Internet
BT  - 2018 3rd International Conference on Education, E-learning and Management Technology (EEMT 2018)
PB  - Atlantis Press
SP  - 442
EP  - 446
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemt-18.2018.86
DO  - https://doi.org/10.2991/iceemt-18.2018.86
ID  - Zhou2018/12
ER  -