Research on Social E-commerce Model and Its Typical Cases in the Age of Mobile Internet
Available Online December 2018.
- https://doi.org/10.2991/iceemt-18.2018.86How to use a DOI?
- Social e-commerce; micro-business; net red e-commerce; content social e-commerce; Group e-commerce
- As an emerging e-commerce model, social e-commerce integrates e-commerce and social media, providing an effective solution for traditional e-commerce to reduce the cost of diversion and tap the value of online shopping inventory users. According to the different traffic generation mechanisms, this paper divides social e-commerce into four types: micro-business, Net red e-commerce, content social e-commerce and group e-commerce, then compares and analyzes the operation mechanism of related typical cases, in order to provide some useful reference and reference for the relevant enterprises committed to the development of mobile social retail e-commerce.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Gongjian Zhou PY - 2018/12 DA - 2018/12 TI - Research on Social E-commerce Model and Its Typical Cases in the Age of Mobile Internet BT - 2018 3rd International Conference on Education, E-learning and Management Technology (EEMT 2018) PB - Atlantis Press SP - 442 EP - 446 SN - 2352-5398 UR - https://doi.org/10.2991/iceemt-18.2018.86 DO - https://doi.org/10.2991/iceemt-18.2018.86 ID - Zhou2018/12 ER -