The Antecedent Intention to Purchase Eco-Friendly Motorcycles

DOI

10.2991/978-94-6463-508-9_4How to use a DOI?

Keywords

Purchase Intention; Environmental Concern; Perceived Environment; Concern on Economic Sacrifice

Abstract

The aims of this study to analyze the factors that influence consumer intentions to buy eco-friendly motorcycles. The data are collected through an online survey. This research involved 190 respondents. The Structural Equation Model (SEM) with Partial Least Square software used as analysis technique in this study. There are four hypotheses are accepted, namely the influence of environmental concern to perceived environment, the effect of environmental concern on economic sacrifice for the environment, the influence of perceived environment to purchased intention, as well as the effect of the economic sacrifice for environmental has a positive effect on purchased intention. But the hypothesis about the influence of environmental concern to purchased intention is not accepted.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tanti Handriana
AU  - Praptini Yulianti
AU  - Aloysius Alvin Susetyo
PY  - 2024
DA  - 2024/09/19
TI  - The Antecedent Intention to Purchase Eco-Friendly Motorcycles
BT  - Proceedings of the Twelfth International Conference on Entrepreneurship and Business Management 2023 (ICEBM 2023)
PB  - Atlantis Press
SP  - 30
EP  - 42
SN  - 2667-1271
UR  - https://doi.org/10.2991/978-94-6463-508-9_4
DO  - 10.2991/978-94-6463-508-9_4
ID  - Handriana2024
ER  -