Do Personality Traits Predict Online Adolescent Consumers’ Impulsive Fashion Buying Behavior?

DOI

10.2991/978-94-6463-508-9_5How to use a DOI?

Keywords

Impulsive Buying Behavior; Personality Trait; Impulsive Buying; Fashion; Online

Abstract

Several previous studies have found that Indonesians adolescents tend to purchase clothes impulsively, but it is still rare to focus on personality. This study uncovered the effect of personality traits on impulsive buying in the online fashion segment, particularly fashion products. 386 teenagers’ responses to the Impulsive Buying Questionnaire and the Big Five Inventory were gathered for this correlational study design. Conscientiousness, agreeableness, and neuroticism were found to be significant predictors by regression analysis. In terms of trait factor theory, this research adds to the body of knowledge on young people’s impulsive internet purchase behavior, particularly among Indonesians.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Bonar Hutapea
AU  - Valencia Christabel
PY  - 2024
DA  - 2024/09/19
TI  - Do Personality Traits Predict Online Adolescent Consumers’ Impulsive Fashion Buying Behavior?
BT  - Proceedings of the Twelfth International Conference on Entrepreneurship and Business Management 2023 (ICEBM 2023)
PB  - Atlantis Press
SP  - 43
EP  - 50
SN  - 2667-1271
UR  - https://doi.org/10.2991/978-94-6463-508-9_5
DO  - 10.2991/978-94-6463-508-9_5
ID  - Hutapea2024
ER  -