Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)

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The Success Factors of Insurance Marketers Using the Digital System of Customer Applications in Insurance Companies

Authors
Meiliyah Ariani1, *, Zulhawati Zulhawati2
1Faculty of Economics and Business, Universitas Prof. Dr. Moestopo (Beragama), Jakarta, Indonesia
2Post-Graduate Program, Universitas Teknologi Yogyakarta, Yogyakarta, Indonesia
*Corresponding Author. Email: meiliyahariannie@yahoo.co.uk
Corresponding Author
Meiliyah Ariani
Available Online 11 May 2022.
DOI
10.2991/aebmr.k.220501.082How to use a DOI?
Keywords
Competence; Security and Ease of Use of PRUforce Application Digital Systems
Abstract

This study aims to examine the effect of competence, security and ease of use on the digital system application for insurance customers in Jakarta. The method used is simple random sampling, the number of respondents used in this study is 70 respondents of insurance marketers in Jakarta with the level of Agent, Associate Agency Director and Agency Director. The data used is primary data in the form of questionnaires distributed to respondents. The data analysis method used in this study is data analysis using descriptive statistical tests, validity tests, classical assumption tests, multiple linear regression analysis tests, which examine variables from panel data using SPSS (Statistical Package for the Social Sciences for Windows 26). The results of research and hypothesis testing show that Competence has a positively and significantly effect on the use of customer application digital systems. Security does not have a positively and significantly effect on the use of the customer’s application digital system, and easy does not have a positively and significantly effect on the use of the customer’s application digital system.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
11 May 2022
ISBN
978-94-6239-575-6
ISSN
2352-5428
DOI
10.2991/aebmr.k.220501.082How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Meiliyah Ariani
AU  - Zulhawati Zulhawati
PY  - 2022
DA  - 2022/05/11
TI  - The Success Factors of Insurance Marketers Using the Digital System of Customer Applications in Insurance Companies
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 538
EP  - 545
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.082
DO  - 10.2991/aebmr.k.220501.082
ID  - Ariani2022
ER  -