Communication Strategy for the Empowerment of MSMEs During the Covid-19 Period in Indonesia Through PT PII Share

DOI

10.2991/aebmr.k.220501.081How to use a DOI?

Keywords

MSME empowerment; Indonesia; government; Covid-19

Abstract

Since the Covid-19 pandemic hit the world, including Indonesia, various levels of society have felt the economic and social impacts directly. In fact, many have lost their jobs and of course have an impact on increasing the number of unemployed in Indonesia. The government quickly and consistently made breakthroughs to overcome the impact of the pandemic, including providing social assistance in the form of cash and basic food assistance. In this context, the government also involves BUMN, private companies to work together in providing assistance and support to the affected communities. Through financial assistance, market opening, and digital training, the government continues to empower MSMEs to be able to survive and contribute to the country’s economy. During the period of the Covid-19 outbreak in Indonesia, the businesses that continued to run and survive were MSME activities, especially culinary activities, in this case food and beverages. The government through BUMN has empowered and carried out massively in various cities in Indonesia to reach 64 million MSME actors, especially the informal sector. The BUMN that is the object of this research is PT Penjaminan Infrastruktur Indonesia (Persero) with the PT PII Share program.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Rialdo Rezeky M. L. Toruan
AU  - Muhammad Saifulloh
AU  - Muminto Arief
PY  - 2022
DA  - 2022/05/11
TI  - Communication Strategy for the Empowerment of MSMEs During the Covid-19 Period in Indonesia Through PT PII Share
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 532
EP  - 537
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.081
DO  - 10.2991/aebmr.k.220501.081
ID  - Toruan2022
ER  -