The Development of Sustainable Destination Marketing Model: An IPA Result of Tanjung Lesung Tourism Area

Chairy Chairy; Hetty Karunia Tunjungsari; Frangky Selamat

doi:10.2991/aebmr.k.220501.083

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The Development of Sustainable Destination Marketing Model: An IPA Result of Tanjung Lesung Tourism Area

Authors

Chairy Chairy¹, Hetty Karunia Tunjungsari²^{, 3}^{, *}, Frangky Selamat²

¹School of Business, President University, Cikarang, Bekasi, Indonesia

²Faculty of Economics and Business, Universitas Tarumanagara, Jakarta, Indonesia

³Master of Management Program, Universitas Tarumanagara, Jakarta, Indonesia

^*Corresponding author. E-mail: hetty@fe.untar.ac.id

Corresponding Author

Hetty Karunia Tunjungsari

Available Online 11 May 2022.

DOI: 10.2991/aebmr.k.220501.083 How to use a DOI?
Keywords: destination marketing; IPA; competitive tourism product
Abstract: Recently, Tanjung Lesung is known as one of the top 10 priority destinations in Indonesia. The Indonesian government has designated Tanjung Lesung as a priority destination with high tourism potential and needs to be increased in popularity along with Toba Lake, Tanjung Kelayang, Mandalika, Wakatobi, Morotai Island, Thousand Island, Borobudur, Bromo Tengger Semeru and Labuan Bajo. The purpose of this study is to conduct the Interpretative Phenomenological Analysis (IPA) to explore the possibility of several attractions which can become competitive tourism product of Tanjung Lesung. Focus Group Discussions involving representatives from the stakeholders (government, managers, tourists, business groups and local community) was conducted in September 2021. The results show that: (1) Tanjung Lesung has certain potential or prospects, and the advantages and opportunities are very rich; (2) development of sustainable tourism destination requires the joint efforts of all stakeholders, (3) internal weaknesses such as lack of cultural uniqueness and air transport facilities need to be overcome, (4) proper disaster management is needed because Tanjung Lesung is an area that has a history of tsunamis.
Copyright: © 2022 The Authors. Published by Atlantis Press International B.V.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
Series: Advances in Economics, Business and Management Research
Publication Date: 11 May 2022
ISBN: 10.2991/aebmr.k.220501.083
ISSN: 2352-5428
DOI: 10.2991/aebmr.k.220501.083 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

ris enw bib

TY  - CONF
AU  - Chairy Chairy
AU  - Hetty Karunia Tunjungsari
AU  - Frangky Selamat
PY  - 2022
DA  - 2022/05/11
TI  - The Development of Sustainable Destination Marketing Model: An IPA Result of Tanjung Lesung Tourism Area
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 546
EP  - 551
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.083
DO  - 10.2991/aebmr.k.220501.083
ID  - Chairy2022
ER  -

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