Proceedings of the International conference of Economics Business and Economics Education Science (ICE-BEES-24)

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Exploring the Role of Personal Norms and Environmental Concerns in Pro-Environmental Behavior: A Value-Belief-Norm Theory Perspective

Authors
Tusyanah Tusyanah1, *, Amin Pujiati2, Wijang Sakitri1, Setia Budi Wibowo1, Ismiyati Ismiyati3
1Doctorate Program of Economics Education, Universitas Negeri Semarang, Semarang, Indonesia
2Department of Economics Development, Universitas Negeri Semarang, Semarang, Indonesia
3Department of Economics Education, Universitas Negeri Semarang, Semarang, Indonesia
*Corresponding author. Email: tusyanah@mail.unnes.ac.id
Corresponding Author
Tusyanah Tusyanah
Available Online 4 October 2024.
DOI
10.2991/978-94-6463-522-5_54How to use a DOI?
Keywords
Pro-Environmental Behavior; The Value-Belief-Norm (VBN) Theory; Personal Norms; Environmental Concerns
Abstract

This study investigates the relationships between personal values, beliefs, social norms, and pro-environmental behavior (PB) using the Value-Belief-Norm (VBN) theory framework. Through quantitative methods, including structural equation modeling with Partial Least Squares (SEM-PLS), data from 162 university students were analyzed. Results indicate that altruistic values (AV) indirectly influence PB through personal norms (PN), while biospheric values (BV) positively predict PB directly. Environmental concerns (EC) shape personal norms, emphasizing the role of awareness in driving sustainable behavior. Conversely, egoistic values (EV) do not directly impact PB, suggesting individualistic orientations may not drive environmentally friendly behavior. Notably, personal norms emerge as the strongest predictor of PB, highlighting the importance of internalized moral obligations in fostering sustainability. This research contributes to understanding the complex dynamics underlying pro-environmental behavior, informing interventions and policies to promote environmental consciousness and action.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International conference of Economics Business and Economics Education Science (ICE-BEES-24)
Series
Advances in Economics, Business and Management Research
Publication Date
4 October 2024
ISBN
978-94-6463-522-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-522-5_54How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tusyanah Tusyanah
AU  - Amin Pujiati
AU  - Wijang Sakitri
AU  - Setia Budi Wibowo
AU  - Ismiyati Ismiyati
PY  - 2024
DA  - 2024/10/04
TI  - Exploring the Role of Personal Norms and Environmental Concerns in Pro-Environmental Behavior: A Value-Belief-Norm Theory Perspective
BT  - Proceedings of the International conference of Economics Business and Economics Education Science (ICE-BEES-24)
PB  - Atlantis Press
SP  - 709
EP  - 724
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-522-5_54
DO  - 10.2991/978-94-6463-522-5_54
ID  - Tusyanah2024
ER  -