Management Mechanism of Marketing Development Risks for Chinese International Contractors in Saudi Arabia
C. Wang, T.R. Huang, Y. Liu
Available Online October 2016.
- https://doi.org/10.2991/iccahe-16.2016.122How to use a DOI?
- Saudi Arabia construction industry; Marketing development risk; Risk management mechanism
- For achieving the aim of long-term success in executing the "Going-out" strategy, it is essential for Chinese international contractors to manage marketing development risks accurately, effectively and lastingly. A management mechanism and detailed procedure for marketing development risks was developed and applied in Saudi Arabia construction market. Furthermore, marketing development risk register was identified, following by risk analysis including risk importance prioritization and comparative analysis. Accordingly, risk response plan was detailed in response actions according to the project practice attached with necessary risk contingency plan. It could serve as an example for Chinese international contractors to improve risk management mechanism and enhance risk control performance.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - C. Wang AU - T.R. Huang AU - Y. Liu PY - 2016/10 DA - 2016/10 TI - Management Mechanism of Marketing Development Risks for Chinese International Contractors in Saudi Arabia BT - Proceedings of the 2016 5th International Conference on Civil, Architectural and Hydraulic Engineering (ICCAHE 2016) PB - Atlantis Press SP - 768 EP - 776 SN - 2352-5401 UR - https://doi.org/10.2991/iccahe-16.2016.122 DO - https://doi.org/10.2991/iccahe-16.2016.122 ID - Wang2016/10 ER -