Storynomic tourism of Batu Cermin Village as new way in branding rural tourism destination

DOI

10.2991/978-2-494069-83-1_31How to use a DOI?

Keywords

Storynomic; Branding; Rural Tourism; Destination

Abstract

Tourism Village or Rural tourism is a concept of tourism development that is currently being promoted by the Government as an alternative tourism activity that is believed to be able to directly improve the economy in rural communities during the COVID-19 pandemic crisis. The concept of developing a tourist village is also an answer to the opportunities for the development of domestic travel. President Jokowi said the desire to make the concept of a tourist village an important aspect in developing suburban cities to strengthen regions and villages in the context of a unitary state. Rural tourism can create economic and social benefits for rural areas. In addition, this activity can also attract the interest of young people because it provides employment and a source of income for rural communities. Storynomics tourism is a tourism approach that puts forward narrative, creative content, and living culture and uses the power of culture as a destination DNA. This concept is considered suitable for the development of tourist destinations in Indonesia because there are quite a several destinations in Indonesia, especially in West Manggarai Regency, and East Nusa Tenggara which have historical, geological, and geographical values that are unique and different from one another. This uniqueness is expected to be an added value for Indonesia, especially East Nusa Tenggara Province in promoting destinations through storynomics tourism to foreign tourists. In addition, the storynomics tourism approach is set as a new strategy in improving destination branding to rise amid the Covid-19 pandemic and later it is also expected to be able to support the development of super premium destinations in Labuan Bajo, East Nusa Tenggara Province.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Laurensius Sandro Rero
AU  - Boiris Milyardo
PY  - 2022
DA  - 2022/12/30
TI  - Storynomic tourism of Batu Cermin Village as new way in branding rural tourism destination
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 172
EP  - 175
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_31
DO  - 10.2991/978-2-494069-83-1_31
ID  - Rero2022
ER  -