Proceedings of the 2nd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2023)

<Previous Article In Volume
Next Article In Volume>

Precision Marketing of Wuhan Pharmacies Based on Big Data Analysis

Authors
Hongjiao Xiao1, *, Yixiao Tian1, Wenhai Hao1
1Information Management and Information System, School of Management, South-Central Minzu University, Wuhan, Hubei, China
*Corresponding author. Email: xiaohj_789@163.com
Corresponding Author
Hongjiao Xiao
Available Online 19 July 2023.
DOI
10.2991/978-2-38476-068-8_48How to use a DOI?
Keywords
big data; pharmacy; precision marketing; customer segmentation
Abstract

With the development of information technology, big data analysis can help enterprises mine existing data and identify different groups of customers, so that enterprises can formulate different marketing strategies, achieve the purpose of precision marketing in marketing, and reduce marketing costs while increasing sales and expanding market share. Based on the analysis of the existing problems of Wuhan pharmacies, this paper combines precision marketing, customer segmentation theory and big data analysis technology, and carries out big data analysis according to the sales record details of the pharmacies. After obtaining the corresponding results, this paper develops precision marketing strategies for the segmented customers, designs marketing mix and product promotion strategies for the products with strong relevance, and reasonably allocates resources for Wuhan pharmacies it provides data basis for improving marketing efficiency.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2nd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 July 2023
ISBN
10.2991/978-2-38476-068-8_48
ISSN
2352-5398
DOI
10.2991/978-2-38476-068-8_48How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hongjiao Xiao
AU  - Yixiao Tian
AU  - Wenhai Hao
PY  - 2023
DA  - 2023/07/19
TI  - Precision Marketing of Wuhan Pharmacies Based on Big Data Analysis
BT  - Proceedings of the 2nd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2023)
PB  - Atlantis Press
SP  - 380
EP  - 386
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-068-8_48
DO  - 10.2991/978-2-38476-068-8_48
ID  - Xiao2023
ER  -