Proceedings of the 2nd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2023)

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How Do Social Trust and Self-efficacy Drive the Willingness to Continue Using Sharing Economy Platforms?

Authors
Chenyu Shi1, *, Shenggui Cai1
1School of Business Administration, Guizhou University of Finance and Economics, Guiyang, 550025, China
*Corresponding author. Email: 695484244@qq.com
Corresponding Author
Chenyu Shi
Available Online 19 July 2023.
DOI
10.2991/978-2-38476-068-8_78How to use a DOI?
Keywords
sharing economy; social trust; self-efficacy; Xian yu platform; continuous usage intention
Abstract

The rapid development of sharing economy not only promotes economic reform, but also changes people's consumption pattern. In this paper, focused on the areas of second-hand goods trading idle fish as the research object, based on the literature on social capital and social cognitive theory to set up a theoretical framework, and using SmartPLS structural equation model to explain how social trust and self-efficacy are social recommended resources, system quality, community interaction and the influence of the common goal. In order to drive the sharing economy platform users’ willingness to continue to use. The results show that compared with social trust, self-efficacy has a greater impact on the adoption of sharing economy platform in the context of Idle fish platform. Shared goals have also been proved to be the strongest antecedent in determining social trust and self-efficacy, bringing practical management significance to sharing economy platforms and enterprises.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 July 2023
ISBN
978-2-38476-068-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-068-8_78How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chenyu Shi
AU  - Shenggui Cai
PY  - 2023
DA  - 2023/07/19
TI  - How Do Social Trust and Self-efficacy Drive the Willingness to Continue Using Sharing Economy Platforms?
BT  - Proceedings of the 2nd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2023)
PB  - Atlantis Press
SP  - 630
EP  - 637
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-068-8_78
DO  - 10.2991/978-2-38476-068-8_78
ID  - Shi2023
ER  -