Brand Awareness and Brand Equity of Outpatient

DOI

10.2991/hsic-17.2017.19How to use a DOI?

Keywords

Brand Awareness, Brand Equity, Hospital

Abstract

The effort to build awareness in the minds of consumers of a particular brand is an important part that needs to create the uniqueness of the brand. Objectives: This study aims to analyse the correlation between Brand Awareness and Brand Equity of outpatient in RSIA Nun Surabaya. Method : This study was analytical observation with cross sectional study. Sample size had 96 outpatient that was taken by simple random. Data analysis used Kendall Tau. Results: The results of this study shown that there are correlation between Brand Awareness and Brand Equity of outpatient in RSIA Nun Surabaya (p = 0,000). Conclusion: Brand Awareness correlated with Brand Equity of outpatient in RSIA Nun Surabaya.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Serlly Frida Drastyana
PY  - 2017/10
DA  - 2017/10
TI  - Brand Awareness and Brand Equity of Outpatient
BT  - Proceedings of the Health Science International Conference (HSIC 2017)
PB  - Atlantis Press
SP  - 123
EP  - 126
SN  - 2468-5739
UR  - https://doi.org/10.2991/hsic-17.2017.19
DO  - 10.2991/hsic-17.2017.19
ID  - Drastyana2017/10
ER  -