Proceedings of the Health Science International Conference (HSIC 2017)

Brand Awareness and Brand Equity of Outpatient

Authors
Serlly Frida Drastyana
Corresponding Author
Serlly Frida Drastyana
Available Online October 2017.
DOI
https://doi.org/10.2991/hsic-17.2017.19How to use a DOI?
Keywords
Brand Awareness, Brand Equity, Hospital
Abstract

The effort to build awareness in the minds of consumers of a particular brand is an important part that needs to create the uniqueness of the brand. Objectives: This study aims to analyse the correlation between Brand Awareness and Brand Equity of outpatient in RSIA Nun Surabaya. Method : This study was analytical observation with cross sectional study. Sample size had 96 outpatient that was taken by simple random. Data analysis used Kendall Tau. Results: The results of this study shown that there are correlation between Brand Awareness and Brand Equity of outpatient in RSIA Nun Surabaya (p = 0,000). Conclusion: Brand Awareness correlated with Brand Equity of outpatient in RSIA Nun Surabaya.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Health Science International Conference (HSIC 2017)
Series
Advances in Health Sciences Research
Publication Date
October 2017
ISBN
978-94-6252-413-2
ISSN
2468-5739
DOI
https://doi.org/10.2991/hsic-17.2017.19How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Serlly Frida Drastyana
PY  - 2017/10
DA  - 2017/10
TI  - Brand Awareness and Brand Equity of Outpatient
BT  - Proceedings of the Health Science International Conference (HSIC 2017)
PB  - Atlantis Press
SP  - 123
EP  - 126
SN  - 2468-5739
UR  - https://doi.org/10.2991/hsic-17.2017.19
DO  - https://doi.org/10.2991/hsic-17.2017.19
ID  - Drastyana2017/10
ER  -