The Influence of Price & Product Quality on Purchase Intention of Samsung A10S Mobile Phone

DOI

10.2991/aebmr.k.210831.073How to use a DOI?

Keywords

intention to use, online shopping, subjective norm

Abstract

In this generation, online shopping is no longer considered taboo. This is supported by various applications that are familiar to people around the world. The pressure and influence of the people around can be one of the main reasons for it. Subjective norms and intention to use are the two variables used in this study. Data collection is done by distributing questionnaires via google form; This study aims to see whether subjective norms influence the intention to use Bandung city residents. The research method used in this research uses the descriptive analysis method, which describes the results obtained from questionnaires that have previously been distributed. This research aims to determine the number of people who are interested in using online applications. Respondents in the study were as many as 409 people consisting of study and lecturers in Bandung. The results obtained from this study are that subjective norms do no significantly affect the people of Bandung.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fadhlan Ridhwana Sujana
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
AU  - Heny Hendrayati
PY  - 2021
DA  - 2021/09/02
TI  - The Influence of Price & Product Quality on Purchase Intention of Samsung A10S Mobile Phone
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 371
EP  - 374
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.073
DO  - 10.2991/aebmr.k.210831.073
ID  - Sujana2021
ER  -